Jul 15, 2026 · 24 min · 13 segments
In this episode, IAB Europe's Marketing & Communications Director, Lauren Wakefield, is joined by Daniel Knapp, Chief Economist at IAB Europe, to discuss the key findings from the 20th edition of the…
Daniel KnappGuest
Lauren WakefieldHost
Hi, everyone, and welcome to our special edition of our podcast, where I'm very excited to be joined by our chief economist, Daniel Knapp, who has just presented live from London the results of our latest ADEX benchmark survey.

So before we get into the numbers, we always like to start our podcast with something a little bit fun.

Other than obviously finally seeing ADEX Benchmark go live, what has been a highlight for you over the last week?

My favourite pair of socks was missing in action and I finally found both of them again after three months.

I feel like it's a win if you can find the other one because I feel like I often lose one and they don't ever reappear.

Hi, everyone, and welcome to our special edition of our podcast, where I'm very excited to be joined by our chief economist, Daniel Knapp, who has just presented live from London the results of our latest ADEX benchmark survey.

So before we get into the numbers, we always like to start our podcast with something a little bit fun.

Other than obviously finally seeing ADEX Benchmark go live, what has been a highlight for you over the last week?

My favourite pair of socks was missing in action and I finally found both of them again after three months.

I feel like it's a win if you can find the other one because I feel like I often lose one and they don't ever reappear.
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