Daniel Knapp
Chief Economist at IAB Europe, advertising and media analyst specializing in digital advertising market analysis and data-driven insights.
1
APPEARANCES
1
PODCASTS
Jul 15, 2026
Lauren WakefieldHOST
What is driving this continued investment in video? I think we touched on it a little bit there, but perhaps in a bit more detail.
Daniel KnappGUEST
So who is actually capturing the growth? Because not every video vertical, if you will, grew in the same way.
Daniel KnappGUEST
Think of subscription video on demand services, which have introduced AdTiers, for instance.
6 MINS LATER
Lauren WakefieldHOST
What do you think that tells us about where advertising momentum is moving?