On Get Reelisms Podcast episode 191, hosts Adam Chase Rani and Christine Chen interview filmmaker/producer/AD and occasional actor Avid (“Avi”) from Puppy Love Productions about becoming a “multi-tool” on set, especially in vertical productions. Avi recounts starting as a high-school editor on Final Cut Pro 7, continuing filmmaking while majoring in chemistry/biochemistry due to family pressure, learning directing performances through an improv-actor collaborator, and falling into first AD work via a 48-hour challenge and a Sony-financed short where a seasoned producer taught him set lingo. They discuss on-set judgment and delegation, phone rules, interns learning walkie etiquette, and how vertical storytelling uses cliffhangers, paywalls, CPI/client-driven scenes, and evolving efficiency systems. Avi also explains creating 3Line Studio, notable clients, a stolen box truck recovery using AirTags, and plugs a vertical Scene Lab event at 3Line Studio on April 29 (7–10 PM).
Hosts: Adam Rani (@adamthechase) & Christine Chen (@cchenmtf)
About Christine W Chen:
**Christine W. Chen** is a Taiwanese American filmmaker, Academy member (Short Films Branch), and versatile producer, director, and writer known for bold, character-driven storytelling. Through her production company, **Moth to Flame**, she has created award-winning short films, features, and branded content—including *Erzulie*, a feminist swamp thriller that had a limited theatrical run and now streams on major platforms. In addition to her directorial work, Christine is a seasoned **DGA 1st Assistant Director** and co-author of *Get Reelisms* and *ABCs of Filmmaking*, as well as the co-host of the *Get Reelisms Podcast*.
For more information about Christine Chen: christinewchen.com
About Adam Rani:
**Adam Chase Rani** is a production designer and set dresser working in the Austin film market, bringing a sharp eye for visual storytelling and practical creativity to every project. During the pandemic, he co-founded the *Get Reelisms Podcast* with Christine Chen to foster community within the film industry. Together, they’ve built a platform that blends education, candid conversations, and industry insights to help filmmakers connect, learn, and grow.
Guest:
Avid Eghbali was born on August 20, 1996 in Iran. He is a director and producer, known for Bated Breath, Drift (2024) and Hell Hath No Fury (2026).
WEBISODE version of the Podcast
00:00 Chem Major Film Hustle
01:01 Podcast Intro And Guest
02:16 Meeting Avi On Verticals
02:51 Multi Tool Set Mindset
06:24 Avi Acting On Set
09:06 How Avi Got Started
12:30 Learning AD Lingo Fast
14:26 Family Pressure And Legacy
20:04 First Day Jitters To Growth
22:30 Delegation And Set Judgment
29:33 Phones On Set Debate
32:55 CPI Scenes And Vertical Demands
35:32 How Verticals Are Written
38:08 Vertical Video Debate
40:06 Innovation and Naysayers
41:39 Vine Lessons and Coexistence
42:49 AI Trailers and Backlash
44:00 AI as Previs Tool
47:37 Branded Vertical Series
51:36 Three Line Studio Origins
56:58 Celebrity Shoots and Clients
59:02 Stolen Box Truck Story
01:03:38 Trump Impressions and Set Antics
01:12:44 Event Plug and Housekeeping
01:14:28 Final Goodbye
[Official Get Reelisms Page](getreelisms.com)
Get Reelisms Amazon Store
Instagram