Frontiers in Health & Happiness
Jun 8, 2026 · 43 min · 11 segments
We're excited to launch the third season of Frontiers in Health, Virtues for Well-being. In the first episode, Dr. Victor Strecher discusses the power of purpose—how having a clear sense of meaning…
Ayla FudalaHostBut when I talk about purpose for humans, we're really talking about a self-organizing life that is social.
Well, I think purpose is really at the core of many of the things that we're trying to do in public health.
If we're trying to help a person get a COVID shot, if we're trying to help a person quit smoking or manage their stress better or manage their diabetes or any of those things, we could start off by scaring the person.
If you don't quit smoking, you'll die or you'll get lung cancer or whatever.
And you can scare a person, but why do people smoke in the first place? They're usually smoking to control fear.
So sometimes people may end up actually smoking more, certainly are not less likely to quit if you just simply scare them because they smoke to reduce fear.
So how do you help a person quit smoking or manage their diabetes or any of those things without inducing some type of fear? Well, maybe you start on the total opposite side of the coin and you ask them what matters most.
You ask, what's on the wallpaper of your smartphone? Oh, my granddaughter's on the wallpaper of my smartphone.
Wow, okay, so you're a mentor to your daughter, your granddaughter probably.
Suddenly, it dawns on them that they need to stay healthy to continue being a mentor to their granddaughter.

This podcast series, Virtues for Wellbeing, will explore various core virtues such as empathy, generosity, and kindness.

What is the relationship between these virtues and purpose? Can one cultivate purpose without cultivating other virtues, or are they interdependent?
But when I talk about purpose for humans, we're really talking about a self-organizing life that is social.
Well, I think purpose is really at the core of many of the things that we're trying to do in public health.
If we're trying to help a person get a COVID shot, if we're trying to help a person quit smoking or manage their stress better or manage their diabetes or any of those things, we could start off by scaring the person.
If you don't quit smoking, you'll die or you'll get lung cancer or whatever.
And you can scare a person, but why do people smoke in the first place? They're usually smoking to control fear.
So sometimes people may end up actually smoking more, certainly are not less likely to quit if you just simply scare them because they smoke to reduce fear.
So how do you help a person quit smoking or manage their diabetes or any of those things without inducing some type of fear? Well, maybe you start on the total opposite side of the coin and you ask them what matters most.
You ask, what's on the wallpaper of your smartphone? Oh, my granddaughter's on the wallpaper of my smartphone.
Wow, okay, so you're a mentor to your daughter, your granddaughter probably.
Suddenly, it dawns on them that they need to stay healthy to continue being a mentor to their granddaughter.

This podcast series, Virtues for Wellbeing, will explore various core virtues such as empathy, generosity, and kindness.

What is the relationship between these virtues and purpose? Can one cultivate purpose without cultivating other virtues, or are they interdependent?
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