I was curious, in this age of AI, how are you seeing a different modality or methodology as a behavioralist in teaching purpose when knowledge has become a commodity and wisdom is so much more important to make.

Yeah, what a great question.

You know, I was just thinking about this more recently.

I really think that if you don't know who you are, if you don't have a strong identity and a strong purpose, then AI will essentially be your identity for you.

I don't think you want that.

I think ultimately we need to more than ever understand who we are, and then once we know who we are, I think we can use AI as a force multiplier to our purpose.

But if we don't have that purpose, then AI could literally start kind of pulling us around by the nose, telling us who we are, what we want, and we become ultimately subservient.

And I work with a lot of small businesses and I'm wondering if you have some input on how a small business can convey the purpose A culture might be another word to their team.

What inspired you to research purpose?

Well, my own story is I'm a behavioral scientist.

And 15 years ago, my daughter Julia passed away very suddenly.

And although she was born healthy, she caught a chickenpox virus out of the blue, which at six months old attacked her heart, actually.

And most people get a fever and maybe a rash for a day or her.

It destroyed her heart.

We were in the Netherlands at the time.

Can you tell me more about Kumano and how those platforms are designed to help their users?

Now and then, he would dip into them.

One book was a book of poetry by the Persian poet, Rumi, a 13th-century poet, an amazing poet.

And I wasn't into poetry, I'll be real honest.

I didn't read poetry.

But I just started paging through it, and it seemed like they were letters Rumi was writing to me.

And before I went to bed, I read this amazing poem.

And if it's all right, I'd like to read just the first piece of this poem.

Can you talk a bit about the conversations you have with people doing so-called ordinary jobs, and how many of them report having a sense of deep purpose?

You know, the classic, uh, case of having a purpose in your work, no matter what you're doing, goes back to 1962 when John F. Kennedy was touring NASA, and he walked up to a maintenance worker, a custodian, and said, "Hi, I'm, you know, uh, John F. Kennedy.

What do you do?" And he said, "Well, Mr.

President, I'm helping put a man on the moon." I've heard about so many people who have, uh, who have fairly w- what one might consider mundane jobs, and they find great purpose in those jobs.

I remember we had a septic tank that needed, uh, emptying out in the front of our house.

And I remember talking to the manager there, uh, and asking him about his job, said, "Why do you do this?" Because, you know, it's a pretty smelly job, obviously.

It's a very smelly job, actually.

Does adding on the demand that they also do something that is purposeful add sort of one more stress to their lives? Do they ever report that to you?

Keeping in mind his commitment to give Julia as normal a life as possible, Vic helped Julia keep up with what her classmates were learning at school.

We were doing Roman numerals.

We were studying because she would take her- her books from school and we would take them to the hospital, so we were learning Roman numerals and, uh, you know, that was great.

She was really good at math, and then, uh, the nurses kindly let me sleep in a room next to hers.

It was empty so I could sleep in the bed, and I remember staying up watching the US Open tennis tournament, and I watched this tennis player, Todd Martin, play against a player and he was down, I think, uh, two sets to nothing, and I just watched this whole thing and it went deep into the night, and I just remember thinking, "Wow, if Todd Martin could win after being down by two sets," and he's throwing up on the side of the court too, he was so sick and so tired, he came back to win that match, and I thought, "Maybe- maybe she can win." Well, it's funny, that evening I was asleep and I was woken up by the nurse around 1:00 in the morning, and the nurse had tears in her eyes and I knew something was wrong.

Said, "Julia's had six heart attacks, um, since you've been asleep, and they've been working on her."But things don't look good.

Uh, I went down to where they were working on her in the ICU, and, uh, the doctors took me aside.

Now and then, he would dip into the books.