Britt Holmes - Merit Media

So it kind of just happened essentially.

So I had through that agency that I was working with at the end there found another agency that was doing some white label work for us.

And so I just started taking some hours, helping them with some paid ad campaigns.

And then I was like, oh, I actually like, I'm good at this, I enjoy it.

You forget all of these things when you're always living in that fear.

And I'm like, I actually really like it.

I love the fact that I understand consumer behavior from a data perspective.

It's not just like, thoughts or feelings, like I have data that supports like how people engage with different things.

And this is stuff that I've accumulated over my ridiculous amount of worked hours.

And I'm like, wow, I could really use this for good working with people that don't necessarily have access to the corporate level training and stuff like that.

And kind of working with smaller businesses to help them.

But also there's a lot of, one of my biggest challenges is that our industry is unregulated.

And with that comes a lot of people, you know, that take a weekend DIY course and then now they're ad experts or, you know, and they know all this stuff.

Well, I've never met an accountant that took a weekend course and was good at it.

So it's kind of the same thing, right? Like it's, it's different than just opening Canva and like, boom, there's a pre-made template.

It's really more complex than that.

And for me, I was tired of hearing like I have a pretty big family of entrepreneurs of being like, oh, we've gotten taken advantage of or ads don't work or they're expensive.

They're only for big corporations.

And I kind of saw that there was a fit here and just went for it.

And here we are.

So you

just went from seeing that gap, and I know this is one of a hot button topic for you, which I'll cover in a minute.

So you kind of saw this gap where it's true, it is a very unregulated market.

People are selling content, paid advertising, digital media all the time, but they deliver like not very good work or they don't really understand the engine or the beast or the psychology behind it, right? So what was it going for you as a very strategic operator into now operating? entrepreneurship like you were like okay I'm gonna start my own entity I'm gonna what was that like for you as a journey to flip on to be an entrepreneur and and also I that's one part of the question but another part of the question is like you also carried a lot of trauma leading up to this so it's like what parts did you feel like you had to really enjoy or not enjoy when you were starting up this business like walk me through that whole mindset