everyone.

And I mean, like, it doesn't have to be and I'm not 100% certain, but you can always do a consult, you can do a one time session and at least get some ideas.

There's definitely cost effective ways in terms of working with copywriters so that, you know, it doesn't have to be like a five $10,000 thing if you don't have those funds.

Like, I think that people often think that services are a lot less accessible than what they are.

And instead of just having that conversation and being like, hey, look, I don't have this budget.

Is there a way that you can work with me? Then, you know, that's a conversation that you should be having because then, you know, in time, when you do have that money, then you can go back and get like the full thing done.

The other thing that I think is very important is having a social media presence.

Basically,

And

being able to make a strategy where we're like actually connecting people in a meaningful way to like, what they really need to be connected with is something that I find really cool.

So I have a good track record of doing really strange things.

One time I connected, I found out that the Weather Channel had an API for the weather, and then it was showing how many flu severity or cases were in a given region, and then I connected it for Tylenol.

So then we were increasing their bids based on the flu severity for their cold and flu products.

Nuts.

Like stuff like that where it's like, you know, it can be seen as creepy, but I also find it's like super cool and valuable because like if I was sick and I needed to research it, it's going to be there for me.

So

is that a professional term? My

mom, her favorite thing to make fun of me about is the fact that I love to smell a fresh textbook when I was a kid.

She's like, you are not right.

Yes.

Right? Like I was like...

so much learning.

And so I know basically I started advertising when I was still in college and got hired before I left.

People are selling content, paid advertising, digital media all the time, but they deliver like not very good work or they don't really understand the engine or the beast or the psychology behind it, right? So what was it going for you as a very strategic operator into now operating? entrepreneurship like you were like okay I'm gonna start my own entity I'm gonna what was that like for you as a journey to flip on to be an entrepreneur and and also I that's one part of the question but another part of the question is like you also carried a lot of trauma leading up to this so it's like what parts did you feel like you had to really enjoy or not enjoy when you were starting up this business like walk me through that whole mindset