The Power of Engagement For Driving Business

I like to simply say engagement is when you and me becomes we.

I like that.

Yeah, it's put another way.

It's when we're together.

When we're you and me, we're separate.

When we're we, we are together.

We are engaged.

And nothing wrong with being separate or unengaged, because we're unengaged from the majority of things in the world.

But where we need to be a we... or where there's leverage and benefit to being a we, then we should be together.

And so then that would lead to the next question, why bother with engagement? Because quite simply, we're better together.

We recognize as a species, we just work better together.

You know, the clothes on my back, the coffee I made this morning, the technology we're using to record this, none of this you and I made.

We're all standing on the backs of each other.

And so engagement is what drives our species forward.

And I've noticed, we created this company, a big long session we had to work on the name of EngageWeb.

And there were loads of words that we came up with in this session where we were coming up with it.

But Engage seemed to be the one for me.

Because if you're going onto somebody's website and it doesn't engage you, You're not going to buy from it.

It's not going to convert.

And since we called it Engage Web, I've seen a lot of businesses using the word engage.

Maybe not just in their name, in their marketing.

Engage seems to be a big thing in the last 15, 20 years.

How important do you think it is for businesses to do it? And I almost want to wait to ask my second question, but I'm going to throw it in anyway.

I like to simply say engagement is when you and me becomes we.

I like that.

Yeah, it's put another way.

It's when we're together.

When we're you and me, we're separate.

When we're we, we are together.

We are engaged.

And nothing wrong with being separate or unengaged, because we're unengaged from the majority of things in the world.

But where we need to be a we... or where there's leverage and benefit to being a we, then we should be together.

And so then that would lead to the next question, why bother with engagement? Because quite simply, we're better together.

We recognize as a species, we just work better together.

You know, the clothes on my back, the coffee I made this morning, the technology we're using to record this, none of this you and I made.

We're all standing on the backs of each other.

And so engagement is what drives our species forward.

And I've noticed, we created this company, a big long session we had to work on the name of EngageWeb.

And there were loads of words that we came up with in this session where we were coming up with it.

But Engage seemed to be the one for me.

Because if you're going onto somebody's website and it doesn't engage you, You're not going to buy from it.

It's not going to convert.

And since we called it Engage Web, I've seen a lot of businesses using the word engage.

Maybe not just in their name, in their marketing.

Engage seems to be a big thing in the last 15, 20 years.

How important do you think it is for businesses to do it? And I almost want to wait to ask my second question, but I'm going to throw it in anyway.