And churches, some don't survive as a result of that.

Yeah, I mean...

Yeah, you've got the whole suite going on there, right? Churches need to engage people in the existence of the church, which would be to get their attention, which would be their promotion or their marketing, whatever it might be.

And for a church, that's going to be done very relationally, although there might be adverts that they run and so forth.

For a brand, it's going to be a different thing again.

But there's this first part of engagement, which is how do I get them to the door? And then we've got the engagement as in how do people actually be involved a little bit more? Yeah, I definitely found that if people came to our church, if they could be involved in volunteering in some way, they'd stick around.

Yeah.

And I, for the life of me, don't understand why businesses don't get ahold of that and why networking groups don't get ahold of it.