E36:Your Clients Should Be Your Marketing Department: How HawkSoft Grew on Word of Mouth

Yeah, I think it speaks to, you know, the philosophy that you've been talking about this whole time, though, where you're trying to create an exceptional experience for your customers and allowing them to go access other softwares that are going to make their job easier as an agency owner for free, which no one else is doing, I think really speaks to that.

Yep.

Purple cow.

So for those that don't know, let's talk about the purple cow.

What is the purple

cow? Yeah.

So the purple cow was actually a rather old marketing adage, I guess.

The story is if you were driving home from work and you're driving across the country and you look at a field full of cows, it's just a field full of cows.

And you're probably not going to even tell anybody that you saw a field full of cows.

They're just out there grazing and doing their thing.

And you're going home from work.

You're tired.

But if one of those cows had purple spots all over it or was fully purple sitting there in the middle of all the other cows that are just black and white, you're probably going to tell somebody that you saw that cow.

You're going to tell your wife.

You're going to tell your kids.

You're going to call your brother.

Hey, holy crap.

I just saw a purple cow.

I'm not even on drugs.

Um, so that, that's kind of the, kind of the adage is like, if you saw a purple cow, you would tell others about it.

And so that's, that's kind of the, the, the purple cow experience is that experience that we want to provide to everyone who comes across Hawksoft, whether it's at a, at a show, um, if it's, you're visiting an agency, um, we calling in for a product support, talking to one of our sales reps, um, We want to make

sure that we stand out in a way that makes folks want to talk about us.

That's what's grown our business over the years and continuing to work now.

So that's the Purple Cow.

I love that.

Yeah, I think it speaks to, you know, the philosophy that you've been talking about this whole time, though, where you're trying to create an exceptional experience for your customers and allowing them to go access other softwares that are going to make their job easier as an agency owner for free, which no one else is doing, I think really speaks to that.

Yep.

Purple cow.

So for those that don't know, let's talk about the purple cow.

What is the purple

cow? Yeah.

So the purple cow was actually a rather old marketing adage, I guess.

The story is if you were driving home from work and you're driving across the country and you look at a field full of cows, it's just a field full of cows.

And you're probably not going to even tell anybody that you saw a field full of cows.

They're just out there grazing and doing their thing.

And you're going home from work.

You're tired.

But if one of those cows had purple spots all over it or was fully purple sitting there in the middle of all the other cows that are just black and white, you're probably going to tell somebody that you saw that cow.

You're going to tell your wife.

You're going to tell your kids.

You're going to call your brother.

Hey, holy crap.

I just saw a purple cow.

I'm not even on drugs.

Um, so that, that's kind of the, kind of the adage is like, if you saw a purple cow, you would tell others about it.

And so that's, that's kind of the, the, the purple cow experience is that experience that we want to provide to everyone who comes across Hawksoft, whether it's at a, at a show, um, if it's, you're visiting an agency, um, we calling in for a product support, talking to one of our sales reps, um, We want to make

sure that we stand out in a way that makes folks want to talk about us.

That's what's grown our business over the years and continuing to work now.

So that's the Purple Cow.

I love that.