Eli Lilly Warpath | State of “Better for You” CPG | Reddit Gets TikTok-ified

Eli Lilly is on the warpath, "better for you" CPG keeps taking over the shelf, Reddit gets TikTok-ified with a new audio and video experience, and we get into the role of ego in ecommerce. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (Founder, The Outgoing Co.) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Joy Sharma — Director, Common Thread CollectiveWe dig into running CTC's Global Accelerator — the program built to be the best agency offering in the world for 7-figure brands — the profit-first operating system behind Taylor Holiday's "if you're under $10M, fire your agency tomorrow" mission, productizing 18,980+ hours of R&D for sub-$10M brands, the radically transparent monthly Report Card that puts real revenue, contribution margin, and MER on the record, and the Chandigarh-to-CTC arc of a global operator. Jeff Bridges — Founder, Master FFLWe dig into building the compliance layer under firearms ecommerce — the FFL-transfer infrastructure sitting between online gun retailers and the ~68,000 Federal Firearms Licensees who must legally receive a shipment — FFL Checkout being shown to shoppers 250,000+ times a day, 32 years across IBM and BCG applied to a niche nobody wanted to touch, and the thesis that compliance burden is a competitive moat, not a cost center. ALSO ON THE SHOW \- Moonshot endcaps \- Transparent packaging \- Chili's clever way to turn tables \- Mars leans into "Summerween" \- Undo, the "condom for your liver" \- Beijing's AI bar \------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm\_source=Ecomm+Cowboy+Show&utm\_medium=Show&utm\_campaign=Ad+Read&utm\_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm\_source=Ecomm+Cowboy+Show&utm\_medium=Show&utm\_campaign=Ad+Read&utm\_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm\_source=Ecomm+Cowboy+Show&utm\_medium=Show&utm\_campaign=Ad+Read&utm\_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm\_source=Ecomm+Cowboy+Show&utm\_medium=Show&utm\_campaign=Ad+Read&utm\_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm\_source=Ecomm+Cowboy+Show&utm\_medium=Show&utm\_campaign=Ad+Read&utm\_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm\_source=Ecomm+Cowboy+Show&utm\_medium=Show&utm\_campaign=Ad+Read&utm\_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm\_source=Ecomm+Cowboy+Show&utm\_medium=Show&utm\_campaign=Ad+Read&utm\_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm\_source=Ecomm+Cowboy+Show&utm\_medium=Show&utm\_campaign=Ad+Read&utm\_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693