What 3,000 Consumers Said About Choosing a Lawyer

First topic is one that is not about A.I.,

I think that's going to be a first.

Started with AI-oriented topics.

This is about doubling down on practice area niches.

There was an article, let me just reference the article, Attorney at Law Magazine about niching down.

Now, I would start this by saying our belief at Scorpion has always been that focusing in specific practice areas as law firms gives you lots of advantages, both in how you practice to manage your firm and then certainly from a marketing perspective.

This article, though, kind of takes it a step further.

It says, hey, don't just don't just niche down in personal injury, niche down in brain injuries.

Don't just niche down in family law, niche down in high net worth family law.

I got some points of view here, but what are your thoughts after reading this article just coming out of the gate?

Yeah, I mean, like it makes sense to me in certain realms of personal injury, you know, like, you know, med mal lawyers.

I mean, that is highly specialized, right? You have to know the medicine, right? Birth injury, certainly.

But like, you know, take family law.

Like you can't really just niche one area of family law, in my opinion, because like you get a divorce if you have kids, kids are involved.

So child custody issues, child support.

Yeah, I

mean, I get that.

But like to challenge that a little bit, like depending on the size of market that you're in.

If you're in Atlanta or you're in Orlando, just one of the top 50 or so DMAs, wouldn't you argue that you could niche down and hide net worth, like divorce cases?

I mean, potentially.

Look, I think if you're just starting out and you can't compete with the big players in the market, sure, that's an entry point to help you grow as a firm.

But again, I think in family law, there's just so much to it, right? Because again, if you're high net worth, guess what? You're going to have a lot of property.

Sure.

It has to be divided.

It's negative in the property division, right? Then you've got 401ks, you've got whatever, right? There's a lot into it.