Avvo

... or it's, it's ugly and templated, and then ...

And, and that's all you've got, and an Avvo listing with a 6.4 because they've never contributed to the system, and no one's really given them any referrals there.

And that's all you've got to go on.

So you're looking at a 6.4 on Avvo, a clunky website, and your friend who said they used them seven years ago, and they did a pretty good job.

Now, you tell me, is that person strengthened by the internet, or were they weakened by the internet?

internet?Yeah.

Yeah.

"I know two attorneys, one that I used, he was pretty good but it's been a while, and another one that my friend used who says he's really good.

You're building the Zillow for insurance.

You're the Avvo for insurance.

And what that means is If you can think about where you want to go find your real estate agent, you go to Zillow.

That's the de facto place you go.

You want a doctor, you go to Healthgrades.

You want an attorney, you go to Avvo.

You want to check restaurant reviews, you go to Yelp.

We're in this trillion dollar industry.

OpenAI, so ChatGPT, leaned more heavily towards directories, and aggregators.

So an aggregator or a directory is something like Yelp or your Google business profile or Houzz or Avvo, these other places where your business could potentially have a location, a platform.

Claude cited review platforms much more heavily than the other.

So obviously like Google or Yelp.

Hopefully a- afternoon, dude.

Hopefully we get an Avvo launch which suits Europe as well, and China, and-

Yeah

... hopefully he- he's thinking...

Mm-hmm

... it's places like Avvo and these places that I hate.

But if you don't have reviews on some of these sites, they don't look at Google.

They don't scrape Google because they can't connect API directly to Google.

Right.

So it goes to other places.

Avvo, BBB, like stuff that's like sounds ancient and like I would never recommend, you know, a couple years ago, but now those things are important.

So how do we change our review acquisition strategy? "Hey, client, I need a review, but, um, not Google this time.

You need to be sure that your business name, address, phone number appears exactly the same across the internet.

So your Google, your GMB profile, your actual website, your Facebook page, Avvo listing, everywhere your business is listed online, you need to be sure you got the same address.

Okay, and this is a little tricky if you've moved, right? Because that means you gotta go back, sure, and make sure that you've got the same address everywhere.

Same with your phone number.

That's, that's where your kind of systemic concern lies.

The, the thing I pick up from that, 'cause I, you know, we've seen, you know, we're gonna talk about Internet Brands here in a second, and so we'd be remiss if we didn't acknowledge, like, you know, Internet Brands purchased many of the, uh, flagship legal domains, Avvo, martindalelawyers.com. And so the relevance here is, is that the transactions, the economics and the transactions and the funding and all this kind of stuff, which I think is the, the, uh, questioner is also considering based on the way that the question's posed, you know, in talking about legal tech consolidation, totally valid.

And those are the things that I think I'm more concerned about even than, like, a feature by feature comparison or a, you know, this integrates better with that, is, like, macro viewpoint.

And it, and it's funny because I think the implication here was that, um, maybe Filevine had a leg up in that context.

Visit juvoleads.com and use code LHLM for discounted retainer pricing.

And welcome back.

I am going to take a trip down memory lane and talk about the thing, the brand that got me into digital marketing world, One Avvo.

Uh, acquired by Internet Brands.

Number three, search your own firm and fix the mismatches.

Avvo, Justia, Findlaw, the State Bar Directory, the old office suite number that needs to be fixed.

Claiming these profiles is free and inconsistency is costing you.

And last, ask AI engines what they actually say about you.