Denise Griffitts - Your Partner In Success™ Radio!
Oct 7, 2026 · 1 hr 1 min · 14 segments
**What do you learn when you suddenly get access to people who are operating at a level you've never seen before?** Ben Gay III is a veteran sales trainer, author, and entrepreneur who became one of…
Ben Gay IIIGuest
Denise GriffittsHost
So anyway, what do those meeting rooms change about the way I made some notes about things we talked about, uh, about the way I do busine- or doing business? It, they taught me some good things, and they taught me some bad things.

We had that in every company we set up, but starting with the cosmetic business, Holiday Magic Cosmetics, uh, we had that.

And be honest and work hard and look sharp, even if it's the only suit you have.

As Dad said, "Keep it pressed and clean, and don't wear anything that they'll remember." In other words, don't wear a bright and orange suit.

So, uh, it was all sorta normal, and then I saw that there was a, a, a step beyond that, partially good, partially bad.

He, he was most, uh, among the most effective salespeople I've ever seen, but it wasn't trumpets playing and so on.

As we talk about in the closers part two, I didn't have the name for it then, but that's what he was.

Uh, and, uh, so I saw that you could be a little brasher than that and move things along a little faster.

The bad things I noticed was I started almost immediately seeing people playing around the edges of the truth, exaggerations.

Uh, most of them, if they told me they were making 10,000 a month, in those days, that'd be 100,000 a month now, uh, I tended to believe them.

But some people that I knew, 'cause I was recruiting friends and so on, they said they were making 10,000 a month, and they weren't making 10 cents, and I knew that.

Now, I may have caught them later in life when they already owned huge public companies and so on, um, and, and maybe they had to hustle a bit to get them off the ground.

It was all integrity, uh, be slow to give your word, and when you give it, keep it, and, uh, uh, so on.

So I noticed the good and the bad within a meeting or two, and I started shying away from the people in the sharkskin suits who were too loud and, uh, perhaps were exaggerating their incomes.

So anyway, what do those meeting rooms change about the way I made some notes about things we talked about, uh, about the way I do busine- or doing business? It, they taught me some good things, and they taught me some bad things.

We had that in every company we set up, but starting with the cosmetic business, Holiday Magic Cosmetics, uh, we had that.

And be honest and work hard and look sharp, even if it's the only suit you have.

As Dad said, "Keep it pressed and clean, and don't wear anything that they'll remember." In other words, don't wear a bright and orange suit.

So, uh, it was all sorta normal, and then I saw that there was a, a, a step beyond that, partially good, partially bad.

He, he was most, uh, among the most effective salespeople I've ever seen, but it wasn't trumpets playing and so on.

As we talk about in the closers part two, I didn't have the name for it then, but that's what he was.

Uh, and, uh, so I saw that you could be a little brasher than that and move things along a little faster.

The bad things I noticed was I started almost immediately seeing people playing around the edges of the truth, exaggerations.

Uh, most of them, if they told me they were making 10,000 a month, in those days, that'd be 100,000 a month now, uh, I tended to believe them.

But some people that I knew, 'cause I was recruiting friends and so on, they said they were making 10,000 a month, and they weren't making 10 cents, and I knew that.

Now, I may have caught them later in life when they already owned huge public companies and so on, um, and, and maybe they had to hustle a bit to get them off the ground.

It was all integrity, uh, be slow to give your word, and when you give it, keep it, and, uh, uh, so on.

So I noticed the good and the bad within a meeting or two, and I started shying away from the people in the sharkskin suits who were too loud and, uh, perhaps were exaggerating their incomes.
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