Matt Mawhinney The Podcasting Business That Nobody Talks About

**Think you need to follow all the “rules” of podcasting? Think again.** My guest **Matt Mawhinney**, founder of PodAssist, has been behind the scenes of podcast production since 2015 and has worked on more than **8,500 podcast episodes**. So when Matt says, **“There really are no rules,”** he has some experience to back that up. In our conversation, we talk about what actually matters when you're building a podcast, why podcasters get caught up in things that don't matter, the danger of spending thousands before you even know what your show is supposed to accomplish, and why having the right support behind the scenes can make all the difference. Matt also talks about his own **Podcast Permission Slip** and why you don't have to be a performer to have something worth saying. This is a conversation about **podcasting without the pressure to do it someone else's way.** If you're thinking about starting a podcast, already have one, or you're simply wondering whether you've made podcasting more complicated than it needs to be, you're going to want to hear this one. **Connect with Matt Mawhinney:** Website **|** LinkedIn | Podcast Permission Slip **Sponsored By:** Have you ever had the better facts, the better data, and even the better price, and still lost the deal? Why does that happen? Paul Larche has spent more than 50 years in radio and advertising exploring exactly that question. He built and operated five radio stations, and along the way learned that people rarely make decisions based on logic alone. In his book, *The Divided Brain*, Paul brings those lessons together in a practical look at how our fast, emotional Old Brain and slower, reasoning New Brain work together to shape the decisions we make. *The Divided Brain* is the 2026 CANREADS Business/Marketing Winner and a 2025 BookLife Prize Semifinalist. To learn more about the book and Paul’s speaking work, visit PaulLarche.com and you can find The Divided Brain on Amazon. We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content! ## Stay Connected - Website: Your Partner In Success Radio - Email: [mail@yourofficeontheweb.com](mailto:mail@yourofficeontheweb.com)