What exactly does Podicist do? Who do you serve? And what were you seeing in the podcasting world that made you decide that this was something you wanted to build?

Sure.

Well, back in, it's been a while now, back in 2015, you know, my twin brother, Mark, shout out to Mark.

He's got me into this because at that time he had a daily podcast and he's not really, editing wasn't his strong suit.

And I saw him kind of pulling his hair out over the laptop.

I mean, working around the clock.

And so I kind of fell into it that way.

How can a business owner use a podcast as an intentional business engine, which we kind of talked about just a few minutes ago, rather than simply chasing downloads and hoping, hope, by the way, is not a business plan, and hoping something goes viral?