Jul 27, 2026 · 40 min · 14 segments
It was one of the greatest ads in history. So great that it became bigger than just a commercial; it became a manifesto about the promise and hope of technology. But thirty years later, inspiration…
Dan TaberskiHost
Craig TanimotoGuest
C. W. AndersonGuestHi.
Steve Jobs takes the stage at Apple in his trademark black turtleneck, but also shorts and sandals.
Ah.
Good morning.
We were up till 3:00 last night finishing this, uh, advertising up, and I wanna show it to you in a minute, see what you think of it.
He's speaking to an auditorium full of Apple employees who are hoping to hear that the future of their company is assured, not shaky, now that Jobs was back in charge and had a plan, hopefully, to save the company.
And what we have is something that I am, um, I am very moved by.
It honors those people who have changed the world, and it's, it is what we are about.
It touches the soul of this company.
So I'm gonna go ahead and roll it, uh, and I hope that you feel the same way about it I do.
Here's to the crazy ones, the misfits, the rebels.
So I'm gonna play the whole commercial, and while he narrates, I will describe what we're seeing on screen.
Here's to the crazy ones, the misfits-
...
Hi.
Steve Jobs takes the stage at Apple in his trademark black turtleneck, but also shorts and sandals.
Ah.
Good morning.
We were up till 3:00 last night finishing this, uh, advertising up, and I wanna show it to you in a minute, see what you think of it.
He's speaking to an auditorium full of Apple employees who are hoping to hear that the future of their company is assured, not shaky, now that Jobs was back in charge and had a plan, hopefully, to save the company.
And what we have is something that I am, um, I am very moved by.
It honors those people who have changed the world, and it's, it is what we are about.
It touches the soul of this company.
So I'm gonna go ahead and roll it, uh, and I hope that you feel the same way about it I do.
Here's to the crazy ones, the misfits, the rebels.
So I'm gonna play the whole commercial, and while he narrates, I will describe what we're seeing on screen.
Here's to the crazy ones, the misfits-
...
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.