Cowboy Coffee Hour with Cowboy Kent and Shannon Rollins
Jul 19, 2026 · 51 min · 13 segments
What does it really take to build the Cowboy Kent Rollins brand? It wasn't one viral video or one lucky break. In this episode of Cowboy Coffee Hour, Kent and Shannon share the real story behind more…
Shannon RollinsHost
Kent RollinsHost
You know, in 1991, when I first started with the wagon, I just meant to try to make a living, you know, didn't even know, didn't even know YouTube was out there.
YouTube, when we started, it was a thing, but I feel like it was still pretty new and people were still figuring things out.
But I think it all started about, you know, with The cooking, I was doing catering, working, cooking for working ranches, you know, and then.
Then there was the time where the phone would ring and people say, hey, we want you to be on the Food Network to do something or we want you to do this, you know.
And it just sort of got to being one after another, not real quick at times because me and you were wishing the phone would ring a little faster at times.
But I think it all led up to something to where I remember telling you, I enjoy TV.
That's the thing that really struck a chord with me is because you really enjoyed the production aspect of it.
At the time that Food Network was really big, it was primarily stand and stir.
And you had people just sitting there showing you how to make brownies and there wasn't much to it in a kitchen controlled environment.
And then of course, there was a lot of the cooking competitions that started taking off.
But I think what people really enjoyed about you is you were kind of out of the box.
There's all these unpredictable components and that is what makes you and our cooking style interesting.
And I hate that term because I don't know, I feel like it's gotten kind of a bad rap.
I mean, if you influence somebody every day in what you do in life, People ask me, I remember this guy once said, so you're an influencer.
You know, in 1991, when I first started with the wagon, I just meant to try to make a living, you know, didn't even know, didn't even know YouTube was out there.
YouTube, when we started, it was a thing, but I feel like it was still pretty new and people were still figuring things out.
But I think it all started about, you know, with The cooking, I was doing catering, working, cooking for working ranches, you know, and then.
Then there was the time where the phone would ring and people say, hey, we want you to be on the Food Network to do something or we want you to do this, you know.
And it just sort of got to being one after another, not real quick at times because me and you were wishing the phone would ring a little faster at times.
But I think it all led up to something to where I remember telling you, I enjoy TV.
That's the thing that really struck a chord with me is because you really enjoyed the production aspect of it.
At the time that Food Network was really big, it was primarily stand and stir.
And you had people just sitting there showing you how to make brownies and there wasn't much to it in a kitchen controlled environment.
And then of course, there was a lot of the cooking competitions that started taking off.
But I think what people really enjoyed about you is you were kind of out of the box.
There's all these unpredictable components and that is what makes you and our cooking style interesting.
And I hate that term because I don't know, I feel like it's gotten kind of a bad rap.
I mean, if you influence somebody every day in what you do in life, People ask me, I remember this guy once said, so you're an influencer.
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