Cordkillers 621: Prestige, Now Swipeable

Jane Featherstone is the co-founder of the ever-growing Sister Group and producer of scripted dramas, including Black Doves, This Is Going to Hurt, and Chernobyl, which I know Brian was a big fan of.

Jane Featherstone at the RTS London convention last week predicted that the sort of shows she makes will soon end up on less traditional channels.

Here's the quote.

I think premium will end up on YouTube and TikTok over time.

So to translate Hollywood speak for anybody out there, she means like your prestige television, your Game of Thrones, your hacks, all of the biggest, best reviewed shows, your Widow's Bay.

Those are going to land up on YouTube and TikTok and out of the bigger mainstream organizations.

She said talent is like water.

They will find the shortest way to the audience past all the obstacles.

Brian, what do you think of what Jane Featherstone had to say?

I think Jane is 100% right.

I think that the natural way of things, and for anybody who's new, we talk a lot about overall trends.

A thing that happens is something as novel, it's fringe, it's trite, it's cliche.

It's amazing that it's, air quotes, actually good.

And then it's the default place that all happens.

excellent, highest quality content shows up for a thing.

So in this case, we have the novelty of vertical video.

We were doing this show when maybe yours truly is called vertical video and abomination and talked about how terrible it was.

And then we watched it become common, convenient.

And now if you want to stand out from the crowd, that's exactly what you want is to have exactly that.

And so.

And now micro dramas are, Or all the rage, right? And micro dramas were bad and cheap.

But now you put a name behind it.

There's a lot of emotions.

For example, look, Twitter was stupid until it swung elections.

It became the place where policy is decided.