57. Wait, there's multiple types of copywriters?

But before we do that, let me back a little bit and talk about the difference between content and copy.

I have an entire episode on this, But ultimately, copy is written to sell.

Content is written to entertain.

Again, it is a Venn diagram, so don't come at me for this.

I have some friends who have very strong opinions on this, if you're listening.

Hi, Kristen.

And the difference between content and copy truly is mostly entertainment versus persuasion.

Copy is meant to persuade.

Now, when I look at your website, is that content or copy? The answer is both, which is why this is a Venn diagram.

Because we're also trying to just educate people and entertain people on who we are so that they want to work with us.

But then there's things like buttons that make people say, okay, I need to click on this so that I can get on her calendar.

I want to go see her services.

I want to work with her.

I want to buy this thing from her store.

So that's going to be your copy.

Another distinction that, again, there's like some big crossover here between content and copy, is that copy is made for humans and content can often... be made for computers.

What I mean by computers is that it was typically seen that content would get you found.

So things like blog posts would get you found when people were searching on Google or AI.

Versus when you get somewhere and something is packed with personality rather than keywords and makes you want to buy something, that that would be copy.

So again, there's a big old Venn diagram, but the difference between a content writer and a copy tends to be pretty different.

You're going to want to hire a content writer when you are looking for somebody to write a lot of your blog posts, somebody to write articles, white papers.

You're going to be looking for a content writer.

Then you're going to be looking for a copywriter typically when you want to sell.

Again, there are exceptions, but now let's go through the different types of copywriters.