Copy

Hey friends, and welcome back to Copy and the Marketing Podcast, where I teach you how to write copy that sounds like you, but converts better.

And actually, today, I'm not even teaching you how to write copy.

I'm actually teaching you what kind of copywriter you need and when, because there are different types of copywriters.

Hi, Kristen.

And the difference between content and copy truly is mostly entertainment versus persuasion.

Copy is meant to persuade.

Now, when I look at your website, is that content or copy? The answer is both, which is why this is a Venn diagram.

Because we're also trying to just educate people and entertain people on who we are so that they want to work with us.

Like, be- because me personally, maybe I'm a bad example to use and we should use somebody who's, like, more fucking chill and has one offer, but I have 20 digital products, what the fuck am I gonna say? Like, I talk about websites, talk about email and whatever.

So let's say, you know, I'm trying to sell my website copy course, and that's my main goal in this life.

I don't know what I would go on YouTube and make a long-form video about in that context.

Mm.

Right.

Right, um-

I don't know why I'm being so fake about it, 'cause when I first started my business, all I did was watch YouTube about copywriting.

Yeah, see, okay.

[chuckles] Crazy behavior.

And I didn't do any of the things that I do now except write website copy.

The January 2021 version of me is so different than the September 2026 version of me, and maybe the only thing that is still the same is this newsletter, the fact that I write website copy for clients, and that my brand voice is the same.

Because I've never once had a brand voice, it's just been my voice.

And then everything else is different, and it's genuinely all thanks to email marketing.

My first maybe, like, 40-ish newsletters, give or take, were not very story based at all, which is kind of funny looking back now, because I would say that's my thing.

Like, sending a story-based newsletter and being, you know, the go-to for stories and newsletter storytelling specifically.

Storytelling and copy in general, but specifically over email.

I always call email my side bitch because, you know, I love her.

We're going to be together, but I would never, you know, pick her over a website copy because that's my thing.

But I did the launch myself, obviously, and I taught myself as much as I could.

And I realized that in that first launch, I didn't really do a good enough job of addressing objections because I'm over here like, well, this is the best website coffee course ever.

It's a huge module.

That's my fault that I didn't mention that.

So in terms of addressing objections, to me as a copywriter, I'm hearing what you're saying.

I'm like, yeah, of course.

Like, you don't necessarily need to tell me what you want to discuss with me.

A lot of people get on these calls to talk about marketing strategy, to talk about website copy, to talk about email marketing, to talk about getting a fucking grip because people know that's my reputation.

Like, I will bully you into bettering yourself and you, you know... sometimes just need that tough love and I've had to accept I used to like obviously I've always been down to share like I'm gonna bill you and I was calling it aggressive pep talking for a while but then I just decided to stop you know giving disclaimers about it because there are some people that are super nice and kind and sensitive and empathetic and loving and whatever and like I'm all those things to the people that I know but sometimes I'm like get off fucking crap I'm Like, just get out of it.

That's what I need you to tell

if it were going to make you shitty anything it would make you a shitty seller but you're not a shitty seller either so to be clear nobody's shitty right now but it's not actually like if we're talking about your ego what really is the like personal issue with somebody not buying your thing like I feel like less so than an ego thing or maybe what the ego thing is is like oh that's embarrassing like i was talking about it then nobody did it which i feel like this every time i'm selling anything that's live that other people are going to attend every single time no matter what it is whether it's a free thing an expensive paid thing i'm like 10 people have to be in it or i'm gonna quit my job

Like,

yeah, it's going to be so awkward if I have, you know, less than the amount of people like I'm I'm selling my live website copywriting program right now, which is called Write Your Site.

And I teach that in September and I teach it in January.