Jul 15, 2026 · 59 min · 11 segments
Darleen Scherer has zoomed in on what makes businesses stand out from the crowd since her first job in advertising in the 90’s and through her coffee career that started in the early 2000’s. In…
Darlene SchererGuest
Andrew TolleyHost
Tibor VaradyHost
... thing that we want to do, and then we find a way to complicate it again, and here we are-
But, you know, I think, like, it's important to know all that stuff, you know? So, like, from talking from a brand person, it's like you need to know about that stuff, you know? Like-
I see it with, you know, all my friends who know I'm in coffee or, or people who meet me and know I'm in coffee.
They immediately ask me questions about coffee of like, "Oh, well, what's your favorite whatever?" And, you know, and I start telling them, and I- when I start getting technical, I see the glaze over, and I'm like, okay.
this one is good for the afternoon 'cause it's got some brightness and it's summer, and enjoy it.
But I think, like, as coffee professionals, we need, we have to know that stuff.
We need to know when we're sourcing and, you know, I'm working with a, a roaster in Australia right now, and they're doing everything right.
... thing that we want to do, and then we find a way to complicate it again, and here we are-
But, you know, I think, like, it's important to know all that stuff, you know? So, like, from talking from a brand person, it's like you need to know about that stuff, you know? Like-
I see it with, you know, all my friends who know I'm in coffee or, or people who meet me and know I'm in coffee.
They immediately ask me questions about coffee of like, "Oh, well, what's your favorite whatever?" And, you know, and I start telling them, and I- when I start getting technical, I see the glaze over, and I'm like, okay.
this one is good for the afternoon 'cause it's got some brightness and it's summer, and enjoy it.
But I think, like, as coffee professionals, we need, we have to know that stuff.
We need to know when we're sourcing and, you know, I'm working with a, a roaster in Australia right now, and they're doing everything right.
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