Jul 14, 2026 · 34 min · 9 segments
Your host, Catherine Cantey, speaks with the Founder & Chief Marketing Officer of The Kast Agency, Desiree Martinez. Are you struggling to cut through the digital noise and connect with your local…
Desiree Martinez, you are the founder and chief marketing officer of The Cast Agency, found on the web at thecastagency.com.
But before we, I guess the first story is tell me about the cast agency and what exactly are you doing with that line of work?
And so what we do at the Cast Agency is we focus on helping the everyday business owner, specifically really around the service industries, with auditing what they have been doing for their businesses when it comes to their marketing.
Like, what events are you going to? How are you tracking your sales? Where are you showing up? What events are you at? All that stuff.
We audit what they're doing and then we build a strategy for them to meet them where they are to help them stop doing all those random acts of marketing and bring everything together into a cohesive system.
How many people, staff or virtual assistants do you have supporting all of this?
We have a marketing manager, a social media manager, and we have a graphics and video editor.
ideal number of clients to work with is probably in the vicinity of like six to eight.
We keep a boutique because if you get too big, you can't give the personalized attention and pay attention to what those clients specifically need.
But we're just having a good time helping and serving the ones that we have right now.
Desiree Martinez, you are the founder and chief marketing officer of The Cast Agency, found on the web at thecastagency.com.
But before we, I guess the first story is tell me about the cast agency and what exactly are you doing with that line of work?
And so what we do at the Cast Agency is we focus on helping the everyday business owner, specifically really around the service industries, with auditing what they have been doing for their businesses when it comes to their marketing.
Like, what events are you going to? How are you tracking your sales? Where are you showing up? What events are you at? All that stuff.
We audit what they're doing and then we build a strategy for them to meet them where they are to help them stop doing all those random acts of marketing and bring everything together into a cohesive system.
How many people, staff or virtual assistants do you have supporting all of this?
We have a marketing manager, a social media manager, and we have a graphics and video editor.
ideal number of clients to work with is probably in the vicinity of like six to eight.
We keep a boutique because if you get too big, you can't give the personalized attention and pay attention to what those clients specifically need.
But we're just having a good time helping and serving the ones that we have right now.
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