Brew Bytes - The Practitioner's AI Show
Jul 8, 2026 · 59 min · 13 segments
Host Nadeem Ibrahim plays devil's advocate, defending the craft agencies get right, from the Mad Men era to today. While Sameer and Lawrence make the case for tearing the model down to its studs and…
I saw an article that you wrote in Campimina about that you were very bold about it.
what pushed you to that point for you to say that? Because you have been in this market specifically for quite some time.
This market, let's not forget, is very different and atypical from any other market outside there.
So what pushed you to say that? Because it's quite a statement to make because it transcends into this region as well as other markets.
Yeah.
No, that's a very interesting question.
And it's got a very interesting background story.
I'm intrigued.
Go on.
it it took like the thing is we've been so we started the agency in 2009 like i founded explorer in 2009 then laurence joined me i think latter part of 2009 and then we remodeled because we were more of a consultancy in the beginning yeah we were a consultancy providing training and workshops to some of the leading ad advertising groups locally in england and also internationally when it comes to digital media and digital marketing So we were a consultancy.
Then when Lawrence joined in, you know, as a chief strategist and, you know, like a partner in the business, then we remodeled and turned the agency into like consultancy into a full service agency.
Okay.
So we've been dealing with problems as a consultancy clients used to share their problems what's it called agencies used to share their problems so we always knew what is it that the client needs and what is it that the agency must offer to the clients so that was the foundation of a year and then 2014 From Milton Keynes, we...
Then 2014, we did a JV in Saudi.
And in Saudi, we were one of the first agency offering digital, social media and digital.
I saw an article that you wrote in Campimina about that you were very bold about it.
what pushed you to that point for you to say that? Because you have been in this market specifically for quite some time.
This market, let's not forget, is very different and atypical from any other market outside there.
So what pushed you to say that? Because it's quite a statement to make because it transcends into this region as well as other markets.
Yeah.
No, that's a very interesting question.
And it's got a very interesting background story.
I'm intrigued.
Go on.
it it took like the thing is we've been so we started the agency in 2009 like i founded explorer in 2009 then laurence joined me i think latter part of 2009 and then we remodeled because we were more of a consultancy in the beginning yeah we were a consultancy providing training and workshops to some of the leading ad advertising groups locally in england and also internationally when it comes to digital media and digital marketing So we were a consultancy.
Then when Lawrence joined in, you know, as a chief strategist and, you know, like a partner in the business, then we remodeled and turned the agency into like consultancy into a full service agency.
Okay.
So we've been dealing with problems as a consultancy clients used to share their problems what's it called agencies used to share their problems so we always knew what is it that the client needs and what is it that the agency must offer to the clients so that was the foundation of a year and then 2014 From Milton Keynes, we...
Then 2014, we did a JV in Saudi.
And in Saudi, we were one of the first agency offering digital, social media and digital.
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