AI Isn't Your Brain, It's The Engine, And Most Companies Are Bolting It On Wrong

when that Star Wars sound comes on, the start of sound, there's a nostalgia that comes back into it.

Or when Darth Vader does that walk.

And you're just like, as soon as that starts triggering all these other things inside of it, just from hearing that sound.

I mean, like all the brand sonics, right? Like, you know, Netflix, you know, like, you know, and like with Dolby when you're in the cinema and that starts.

But there's so many brands that don't have one.

And we were trying to do this as well.

Like, how do you map brand sonics? Because there's so many brands that should have them.

Like, it's part of your identity.

Yeah.

Do you have a nostalgic moment? Nostalgic moment? Yeah, of sound.

All of those films, right? You know, the entrance to a film.

Probably the gold MGM line.

Oh, yeah.

So as soon as that comes on screen, do you know what I mean? There's a team, I think, with Amazon.

They pretend that.

I still see it at the start of the film as an abort.

But it looks odd, though, when you see the,

it doesn't say the MGM, what used to say at the bottom is replaced with something different now, right?

You're right, though.

And that triggered, like, quality for me as well, right? If you were watching one of those movies versus something else, you're like, yeah, this is going to be a good movie.

You'd have invested big in the budget or whatever it was going to be just by watching that first intro.

Yeah, I still love the Mac startup.

You know, you hear that.

But also BBC, you know, the pips, you know, as soon as you hear that

beep, beep,