Dr Catherine Ball: Australia Has A Branding Problem, And It's Costing Us Billions

In the latest episode of the Marketing Association of Australia x B&T's Brand Masters, futurist and social architect Dr Catherine Ball explains why Australia keeps inventing world-changing technology and then failing to tell anyone about it. From the Gardasil vaccine developed in Queensland to Australia inventing Wi-Fi, Ball argues the real problem isn't the science, it's the marketing. She also explains why fault-free quantum computing, not AI, is the next tectonic shift marketers should watch.