Candace MitchellGuestWill LucasHost
Monique RodriguezGuest
Courtney AdeleyeGuest
Tiffany St. BernardGuest
Ciara Imani MayGuestWhen you look at the field of black women and men, um, who start off in beauty, health, wellness companies, do you think they go hard enough? Like where, what keeps them from achieving the type of level of success you've achieved in this industry?

Generally speaking, do I think they go hard enough? I would, I would have to, unfortunately I would have to say no.

I think for some reason, people think that when you operate on an average level, or if you're able to Excel, by just giving average.

But in order to really scale something and take it to the next level, it is going to require blood, sweat, and tears that I've come to the conclusion most people are not willing to do.
What are some of those mistakes that people cut corners on that keep them from? What are some of the typical things you see?

You know, when I say you have to layer things on I mean, you have to be from a social perspective.

You have to be, you know, you have to put yourself out there from a personal perspective, run your personal social media as if it was a business with strategy and timing and when and professionalism.

So there's a lot of bells and whistles that goes along with it that can be achieved, but you just can't cut corners in regards to like the time.

I'm going to respond to it or, you know, I'm gonna get to it a little bit later, but it's, it's just nonstop.
Now, I love that you talked about the personal input, like the personal profiles and et cetera, because I wanted to know, how do you build a sellable asset, a sellable brand without becoming so core to it that if you're not the face of it any longer, it no longer works? How do you do that?

I think for me, it was always about building a business, building businesses and having the ability to actually scale them.

So for me, when I work on a project, I never get into it like, okay, I'm about to build this thing to sell.
When you look at the field of black women and men, um, who start off in beauty, health, wellness companies, do you think they go hard enough? Like where, what keeps them from achieving the type of level of success you've achieved in this industry?

Generally speaking, do I think they go hard enough? I would, I would have to, unfortunately I would have to say no.

I think for some reason, people think that when you operate on an average level, or if you're able to Excel, by just giving average.

But in order to really scale something and take it to the next level, it is going to require blood, sweat, and tears that I've come to the conclusion most people are not willing to do.
What are some of those mistakes that people cut corners on that keep them from? What are some of the typical things you see?

You know, when I say you have to layer things on I mean, you have to be from a social perspective.

You have to be, you know, you have to put yourself out there from a personal perspective, run your personal social media as if it was a business with strategy and timing and when and professionalism.

So there's a lot of bells and whistles that goes along with it that can be achieved, but you just can't cut corners in regards to like the time.

I'm going to respond to it or, you know, I'm gonna get to it a little bit later, but it's, it's just nonstop.
Now, I love that you talked about the personal input, like the personal profiles and et cetera, because I wanted to know, how do you build a sellable asset, a sellable brand without becoming so core to it that if you're not the face of it any longer, it no longer works? How do you do that?

I think for me, it was always about building a business, building businesses and having the ability to actually scale them.

So for me, when I work on a project, I never get into it like, okay, I'm about to build this thing to sell.
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