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Shea Moisture

Shea Moisture

Personal care product companyWikipedia

Search complete. 16 mentions across 9 episodes found for "Shea Moisture".

Oct 15, 2026

LanellHOST
55:50
Number 19.
LanellHOST
55:52
Shea Moisture.
LanellHOST
55:55
Is that luster or not?
PaigePANELIST
55:57
No, but it's hair care products.
MartyPANELIST
56:06
Hold on.
MartyPANELIST
56:06
Wait.
MartyPANELIST
56:07
Shea Moisture sold out to Unilever.
LanellHOST
56:11
I thought all these joints sold out.

Unknown podcast

Executive Briefing: Thursday 15 October

Oct 14 · 2 Mentions

speaker_0HOST
0:23
Simultaneously, ContentSquare launched an AI-first platform to analyze combined human and agent customer journeys.
speaker_0HOST
0:30
Publishers are also uniting to protect content from AI exploitation, as brands like Nestle and Shea Moisture reorganize their creator marketing for direct commercial outcomes.
speaker_0HOST
0:39
Publicis shifts to AI-focused CEO pitches.
speaker_0HOST
0:43
Publicis Group is increasingly winning new business by pitching directly to CEOs, moving away from traditional reviews.
speaker_0HOST
3:31
this shift consolidates creator activations from disparate departmental silos into a unified, creative marketing discipline with dedicated measurement and funding.
speaker_0HOST
3:40
Kantar's media reactions study highlights a planned increase in investment for 2027 towards micro, 66%, and nano creators, 61%, prioritizing genuine relevance over celebrity reach.
speaker_0HOST
3:52
Additionally, Shea Moisture is adapting by treating every piece of content as an e-commerce opportunity, experimenting with creative structures, product placement, and loosening creator briefs to drive instant purchases, reflecting evolving shopping habits.
speaker_0HOST
4:06
That wraps up today's briefing.
Mandi MoneyHOST
21:58
Like, we're at a time right now where these Black-owned beauty brands, you know, they are getting acquired.
Mandi MoneyHOST
22:03
Mielle, Shea Moisture.
Mandi MoneyHOST
22:05
And we wanna be excited for them.
Mandi MoneyHOST
22:07
Honey Pot I'd put up there as well.
Monique RodriguezGUEST
23:29
So I, I was thinking small.
Monique RodriguezGUEST
23:31
But in theory, I thought I was thinking big, right? And it wasn't until I was exposed and I saw other brands that had gone before me, like what they have been able to accomplish, and it was a brand that had a billion-dollar exit, um, Shea Moisture.
Monique RodriguezGUEST
23:48
And that, for me, did something to me.
Monique RodriguezGUEST
23:51
Like, it lit a fire inside of me because now the light bulb went off and I said, "Oh, like this is something that can actually happen?" So then I started to like ask questions, and I didn't have a mentor per se, but I had mentors that I followed from afar or, you know, we didn't have conversations, but I would just study stories and understand like people's journeys and how they got from point A to point B.
Damon HaleyGUEST
6:54
And this is just one of the businesses that we support daily, if you think about hair care, skin care, nail care: that's 24/7, that's 365.
Damon HaleyGUEST
7:04
But I will say, over the last couple years, you may have heard of Shea Moisture, uh-
Rushion McDonaldHOST
7:08
Mm-hmm
Damon HaleyGUEST
7:08
... selling to Unilever.
Damon HaleyGUEST
7:26
That's 365.
Damon HaleyGUEST
7:27
But I will say, over the last couple years, you may have heard of Shea Moisture, uh-
Rushion McDonaldHOST
7:32
Mm-hmm
Damon HaleyGUEST
7:32
... selling to Unilever, um, Mielle selling, selling to Procter & Gamble.
Michelle BreyerGUEST
5:14
So, um, I worked with a lot of founders in that capacity and really watched some amazing things happen.
Michelle BreyerGUEST
5:21
Um, I worked with Shea Moisture, the, their founder when they were a small company, and they were sold to Unilever for over a billion dollars, and we were the f- first place they ever did any kind of promotion.
Michelle BreyerGUEST
5:34
Um, so it was, you know, like, you, you were on that roller coaster with these companies.
Michelle BreyerGUEST
5:39
And then I sold the company in 2018 and started mentoring for SKUs, so worked with...

16 MINS LATER

Michelle BreyerGUEST
21:38
And, uh, you know, w- I remember I was on a panel at Unilever, uh, because I, you know, we did so much in the curly hair space, and we had this huge market research report we put out, out every year.
Michelle BreyerGUEST
21:51
And so the panel, um, it was a whole day with all the marketing people from all their brands like Nexxus and TRESemmé and Dove.
Michelle BreyerGUEST
22:01
And, um, there were several of us including, um, well, kind of influencers in the space, and one of them asked, like, "How do we get to be the next Shea Moisture?" And it's like, well, you can buy Shea Moisture, but you can't be Shea Moisture.
Michelle BreyerGUEST
22:17
Because Shea Moisture started because the founder, you know, they had these West African, um, recipes from their family, and they sold them at flea markets and then, you know, kind of...
Lisa PriceGUEST
15:44
I don't know exactly when Jane Carter started, but I feel like we started pretty close together.
Lisa PriceGUEST
15:51
Shea Moisture was...
Lisa PriceGUEST
15:53
I think a couple of years after me, but before Shea Moisture was Shea Moisture, there was Nubian Heritage.
Lisa PriceGUEST
16:00
So Nubian Heritage and I were kind of around the same time.
Lisa PriceGUEST
16:04
So there were other brands.

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