Georgia Institute of Technology

It's not nothing or none.

And so once we saw that, if you have an ambition for national reputation and national conversation, if you have an ambition for the best faculty in the world to come here, if you have an ambition for The Wall Street Journal to call you instead of Georgia Tech, you can't espouse the proverb.

You have to go outside the state that doesn't know you to those 40% and the very, you know, the many others, and we have to go way beyond awareness into actually salience and into understanding and eventually into trust and thus into demand.

And so the last thing I'd, thing I'd say about that is I get the question all the time, "Well, your job's about enrollment, right? Are you just trying to drive applications?" And I always say I'm probably in the 2% of CMOs in higher education where I think about enrollment maybe 1% of my time.

Giulia Baraccini is a postdoc with Max Schein at the University of Sydney.

And Vince Calhoun is the founding director for the Center of Translational Research in Neuroimaging and Data Science at Georgia State University, Emory University, and Georgia Institute of Technology.

So here's the problem.

Here's the challenge that we all face, and we're going to have to face it going forward.

A lot of those individuals are going pro, uh, and so they're like battles against people.

Um, and then you're watching stuff where you're just like, oh my God, playing Georgia Tech when Calvin was there, and you're like, [laughs] I know I'm supposed to be e- engaged in this game, but I'm watching him, like, as he-

[laughs]

... does all the good stuff that he does, and he's just a freak athlete.

Oh, take it on UMass.

The main black bears take it on Boston college Mercer and Georgia tech.

And the elephant in the room, I feel like, is Montana, Oregon State.

But these Beavs look pretty good, even though they're 0-2.

I think this is your first half Moneyline big shot here.

I just think Dickert is a really good ball coach, and you look at what he's already done in Winston-Salem.

He almost beat Georgia Tech outright at home last year, a game that they got completely jobbed.

That was a top 20-ish game.

Oh, take it on UMass.

The main black bears take it on Boston college Mercer and Georgia tech.

And the elephant in the room, I feel like, is Montana, Oregon State.

But these Beavs look pretty good, even though they're 0-2.

I think this is your first half Moneyline big shot here.

I just think Dickert is a really good ball coach, and you look at what he's already done in Winston-Salem.

He almost beat Georgia Tech outright at home last year, a game that they got completely jobbed.

That was a top 20-ish game.

Well, I will say it is it is an art that's constantly evolving.

A lot of the work that I do in my day job, helping to grow innovative medical technologies into companies out of Georgia Tech and Emory.

I'm currently fundraising for our program and have been working on my fundraising pitch.

And it wasn't until yesterday, and I have to do the same thing I tell my teams, right? I've been practicing and changing, like all these different iterations.

It's a very different style, right? It is like if you're selling something to someone that's going to increase in value, that type of selling that that is.

Versus...

The program that I run at Georgia Tech and Emory is a philanthropic program.

And the fundraising I'm doing for that is philanthropic based.

I think Tennessee could be pretty good.

Uh, conversely, Georgia Tech just might be dreadful this year.

Like, they're, they, they could just be really bad.

Um-

...

I don't have real high expectations for Colorado and for Colorado to come in and push them around, get out of Atlanta with a win, and then Tennessee come down and run them out of their own building.

You know, Georgia Tech just could be really bad this year.

But Tennessee, not any team in the SEC that, you know, really has been picked to challenge for the top of the SEC.

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It's up to us to curb that now.

I do believe that if NC State could adequately prepare for Georgia Tech last year, you should be able to take some similar concepts and apply them to this Vanderbilt offense this year.

And so this is yet another example of NC State finding themselves between the rock and the hard place.

An SEC environment on the road has not treated NC State well historically, but to be different, and if this team wants to be different, and they've talked so much about doing that these last couple years, these are the games you have to go on the road and find a way to win.

Don't be the defense that allows them to find their footing this coming Saturday.

So, you know, we talked a lot about the pre-snap motion.

It is a lot of smoke and mirrors, kind of like Georgia Tech, like I've already referenced was last year.

So alignment and assignment will be at an all-time high for this NC State defense on Saturday.