Better Way To Build with Shay Cochrane
Jul 6, 2026 · 39 min · 8 segments
If you've ever wondered whether the cost of entrepreneurship is just your life now — this episode is proof you're not alone, and you're not stuck with it. Shay sits down with her husband Graham…
And the reason why I think it's interesting to have a conversation about the benefits of entrepreneurship are that most people aren't actually enjoying them.
So in the last Better Way to Build episode, I kind of highlighted what I felt like were some of the benefits that we've enjoyed.
But I want to hear from you about, you know, you're looking back at the last 17, 18 years of entrepreneurship for our family, really the last 10 years of entrepreneurship that have seen a lot of success.
But what do you think are the biggest benefits of entrepreneurship that we have really, truly been able to enjoy?
Yeah, this is so fascinating to me because as a business coach, one of the angles that I'm taking in my messaging and my brand is helping people build their businesses, but also get back their time freedom.
They start business because they need to make more money because that's one of the benefits I'm sure you alluded to in the last episode of like, there's no cap to your income.
How can I do that? And then once they have time, they realize, I don't have a whole lot of purpose in what I'm doing.
And so I try to help people do that, but it is, It's bonkers to me that I get pushback on, like, why are you talking about working so less? Like, are you lazy? Like, it's like the idea that real entrepreneurs are working around the clock.
If they live in America or they live in the West, that's kind of the culture we've grown up in, which is we – We are obsessed about working and obsessed with working.
You know, I won't name more and more gurus in my space, but like the typical gurus, say you need to work all the time and work-life balance is a myth and you should ignore it largely, especially in your 20s, so you should just work, work, work, work to build the thing.
And the reason why I think it's interesting to have a conversation about the benefits of entrepreneurship are that most people aren't actually enjoying them.
So in the last Better Way to Build episode, I kind of highlighted what I felt like were some of the benefits that we've enjoyed.
But I want to hear from you about, you know, you're looking back at the last 17, 18 years of entrepreneurship for our family, really the last 10 years of entrepreneurship that have seen a lot of success.
But what do you think are the biggest benefits of entrepreneurship that we have really, truly been able to enjoy?
Yeah, this is so fascinating to me because as a business coach, one of the angles that I'm taking in my messaging and my brand is helping people build their businesses, but also get back their time freedom.
They start business because they need to make more money because that's one of the benefits I'm sure you alluded to in the last episode of like, there's no cap to your income.
How can I do that? And then once they have time, they realize, I don't have a whole lot of purpose in what I'm doing.
And so I try to help people do that, but it is, It's bonkers to me that I get pushback on, like, why are you talking about working so less? Like, are you lazy? Like, it's like the idea that real entrepreneurs are working around the clock.
If they live in America or they live in the West, that's kind of the culture we've grown up in, which is we – We are obsessed about working and obsessed with working.
You know, I won't name more and more gurus in my space, but like the typical gurus, say you need to work all the time and work-life balance is a myth and you should ignore it largely, especially in your 20s, so you should just work, work, work, work to build the thing.
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