Behind The Click Podcast | E-commerce and Leadership
Jun 10, 2026 · 53 min · 12 segments
Welcome to Behind the Click, powered by the E-commerce Berlin Expo. AI agents are no longer just helping people shop, they're starting to shop for them. And that changes…
Jovan ProticGuest
Janine HinrichsHost
So yes, you're right, I mean, I was not early adapter, uh, but I was also not late adapter.
I, I think that, you know, I'm just kind of a realistic optimist, a tech optimist, let's put it that way.
Uh, uh, but, uh, you know, after two years of doing that, I can only say that I don't regret doing it.
And, uh, we're gonna jump into that more deeply in a moment, but what I'm curious to understand from your experience, because one of the things that you have which is really cool for me to talk to you is, you have the experience.
So when you look back at your earlier career, being 26 years old, having this opportunity to become chief digital officer during a time where digitization was happening in this industry, and now you're essentially going through something very similar again now with AI, what are the parallels that you can draw? And are there any potential pitfalls that you know you can avoid this time around?
... one thing that I remember back then, one of the biggest things that was preventing men, preventing me to grab this opportunity-
So yes, you're right, I mean, I was not early adapter, uh, but I was also not late adapter.
I, I think that, you know, I'm just kind of a realistic optimist, a tech optimist, let's put it that way.
Uh, uh, but, uh, you know, after two years of doing that, I can only say that I don't regret doing it.
And, uh, we're gonna jump into that more deeply in a moment, but what I'm curious to understand from your experience, because one of the things that you have which is really cool for me to talk to you is, you have the experience.
So when you look back at your earlier career, being 26 years old, having this opportunity to become chief digital officer during a time where digitization was happening in this industry, and now you're essentially going through something very similar again now with AI, what are the parallels that you can draw? And are there any potential pitfalls that you know you can avoid this time around?
... one thing that I remember back then, one of the biggest things that was preventing men, preventing me to grab this opportunity-
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