Yeah.

And then the third thing is, like, you know, trust in the, in the brand.

And, like, I think that this will become extremely important as well because, you know, if the world really will go agentic, if we will start trusting our agent that much so that we say, you know, some very general search queries.

Think of, I don't know, I go camping with my kids, and I don't have a tent, and, like, you know, you know that your agent know how many kids you have.

Okay

... you know, and we were analyzing, you know, for the thousands and thousands of different search queries what you get as a search results, for example, on ChatGPT.

And what you realize that, you know, even if you are asking for, I don't know, O3 sneaker, size 43, you know, lowest price Germany in the beige color, you realize that pretty much like, you know, every search query with the small modulations give you completely different search results.

So you, uh-