Sep 20, 2026 · 46 min · 10 segments
Fitness industry veteran Scott Cole sits down for a wide-ranging conversation about what more than four decades in fitness have taught him about exercise, coaching, longevity, and working with real…
One thing that struck me is that when I look at the personal training industry today, I see a lot of trainers who are building their reputation on intensity.
The, the, the high- more higher the intensity, the better.
How do you get across to some individuals that lower intensity can be just as powerful, if not more powerful, for some individuals?
I, you know, I'm on Instagram a lot, and I see a lot of the young trainers with some really good content.
There, there are a lot of really brilliant, interesting trainers out there now, and the ones that will be successful are the ones who will understand that you need the yin-yang balance.
You know, males in general tend to wanna push, and, and, and males need to be taught, "Hey, dude, you gotta, you gotta back off a little bit.
You'll enjoy it better if you don't get angry all the time 'cause your testosterone is through the roof and you're ignoring, you know, that, that phony alpha, you know, goop." You know, and a lot of the, the people that push tend to push supplements and steroids and things that I have never believed in and have never participated in.
Plus, sinking into your leg base rather than pushing into your leg base, you're opening up more chi, more energy flow, certainly more flexibility.
And as you know, and our audience knows, the more flexible you are, the more range of motion in and around a joint, the more potential muscle recruitment, the more potential metabolic increases and, and efficiency.
And so the trainers that don't understand the soft side are just not quite there yet.
Mm.
And, uh, you know, it's like, uh, it's like trying to sometimes teach trigonometry to a kindergartner, you know? If they're not ready for it, they're nev- they're not gonna get it.
So they have to kind of maybe age a little bit or work with clients that have aged that say, "Hey, you're hurting me with these particular exercises.
Yeah, that's a-- You touched on a concept that I, I sometimes bring up in personal trainer classes.
They will do what the trainer tells them to do, regardless of how they're feeling.
One thing that struck me is that when I look at the personal training industry today, I see a lot of trainers who are building their reputation on intensity.
The, the, the high- more higher the intensity, the better.
How do you get across to some individuals that lower intensity can be just as powerful, if not more powerful, for some individuals?
I, you know, I'm on Instagram a lot, and I see a lot of the young trainers with some really good content.
There, there are a lot of really brilliant, interesting trainers out there now, and the ones that will be successful are the ones who will understand that you need the yin-yang balance.
You know, males in general tend to wanna push, and, and, and males need to be taught, "Hey, dude, you gotta, you gotta back off a little bit.
You'll enjoy it better if you don't get angry all the time 'cause your testosterone is through the roof and you're ignoring, you know, that, that phony alpha, you know, goop." You know, and a lot of the, the people that push tend to push supplements and steroids and things that I have never believed in and have never participated in.
Plus, sinking into your leg base rather than pushing into your leg base, you're opening up more chi, more energy flow, certainly more flexibility.
And as you know, and our audience knows, the more flexible you are, the more range of motion in and around a joint, the more potential muscle recruitment, the more potential metabolic increases and, and efficiency.
And so the trainers that don't understand the soft side are just not quite there yet.
Mm.
And, uh, you know, it's like, uh, it's like trying to sometimes teach trigonometry to a kindergartner, you know? If they're not ready for it, they're nev- they're not gonna get it.
So they have to kind of maybe age a little bit or work with clients that have aged that say, "Hey, you're hurting me with these particular exercises.
Yeah, that's a-- You touched on a concept that I, I sometimes bring up in personal trainer classes.
They will do what the trainer tells them to do, regardless of how they're feeling.
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