Community as a Catalyst

Your community is not your audience. It is your fundraising engine. In this episode of 501(c) Drop, BetterUnite Co-founder Leya Simmons sits down with Floyd Jones, Founder of BackBlack, for a Webinar Wednesday conversation on turning community into a force that mobilizes supporters, activates board members, and drives real dollars. Floyd breaks down his Four C's framework (Captivate, Communicate, Convert, Catapult), why fundraising is a team sport, how to build tiered pathways for volunteers and peer fundraisers, and why the data says your next gift is already sitting in your database.