Jun 11, 2026 · 1 hr 7 min · 10 segments
Biren Kalaria, Managing Director of Data, Measurement and Analytics at Google UK, joined us to talk about one of the most requested topics in the community: how to prove the value of marketing to a…
Biren KalariaGuestJoe GloverHostYour CMO Mentor Co-HostHostYeah.
Well, the analogy for the, uh, the Tamara story, by the way, is my, yesterday I was in my garden and, uh, my little girl who's, who's five years old, had a tennis racket and a tennis ball.
And like, I'm not trying to hold myself up as a, a parenting guru or anything like that, but like in that moment, you know, there's no value in sort of like ringing her out for like doing something she didn't mean, right? You know.
And so it's, it's not quite easy yet in that, in that same way, but this shows up in moments, doesn't it?
[laughs]
You know, if you're, if you've received an email that frustrates you or a instant message, you know, or something has happened-
Mm-hmm
... you know, 99.9% of the time, unless it's an absolute emergency, sleep on it.
Yeah.
You know, sleep on it and you will make a better decision and respond more rationally with more kindness, with more thought-
Yeah
Yeah.
Well, the analogy for the, uh, the Tamara story, by the way, is my, yesterday I was in my garden and, uh, my little girl who's, who's five years old, had a tennis racket and a tennis ball.
And like, I'm not trying to hold myself up as a, a parenting guru or anything like that, but like in that moment, you know, there's no value in sort of like ringing her out for like doing something she didn't mean, right? You know.
And so it's, it's not quite easy yet in that, in that same way, but this shows up in moments, doesn't it?
[laughs]
You know, if you're, if you've received an email that frustrates you or a instant message, you know, or something has happened-
Mm-hmm
... you know, 99.9% of the time, unless it's an absolute emergency, sleep on it.
Yeah.
You know, sleep on it and you will make a better decision and respond more rationally with more kindness, with more thought-
Yeah
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