marketer

You can check out all of this year's honorees at adage.com.

But on this week's edition of the Marketer's Brief Podcast, Lindsay shares some of the lessons Coterie has learned along the way.

It started as a direct-to-consumer brand and has since grown into a business with more than $200 million in annual sales while expanding beyond its DTC roots into retailers, including Whole Foods and Wegmans.

I spoke with Lindsay about how Coterie decides where to invest, why it sees retail as a marketing channel as much as a sales channel, and what midsize brands can sometimes do better than their much larger competitors.

Here's our conversation.

[upbeat music] Hi, Lindsay.

Welcome to the Marketer's Brief Podcast.

Hi, it's great to be here.

There's only so many battles you can go through.

It's a bit like we launched our sustainable marketer manifesto and it was a case of, well, that's all very well.

Marketers were like, yeah, but I agree with all of that.

So, yeah, I'll sign it.

And what but then we created like a 100 points challenge and said, so so are you doing these things? Can you get to 100 points? It almost is a certificate.