How to DEFINE your business and figure out your USP

And today we're talking about visibility.

Like, can we really be seen as a founder? Where's the line between really making yourself visible and not losing yourself and all the things? Susie, I'm going to jump in with you.

Like, I know last in one of our conversations, you said, you know, I don't see myself as a visibility expert, but you do work with women stepping into their visibility.

And so how does a woman decide where to show up and how to show up in her business? Give us your take on that.

Yeah, I think there's two sides to it, really.

One is about your own strengths and preferences.

Where do you really thrive when it comes to being seen or ordinary bring a message so for some people that's in written content for others that's in long form video content for some that might be in audio so you've got to consider where do you actually enjoy being or being heard in the first place and then you want to consider who is it you're trying to reach for this message who are you trying to be visible for What are your goals? What are your objectives from any kind of visibility? And of course, we're looking at this through a business and a brand lens.

So we've got some kind of something to sell, some message we want people to buy into, a problem that we want to let them know we can solve.

So who are those people? And where are they? Because we want to find that sweet spot between your strengths and preferences for showing up and where they are and how they like to consume content.

And generally, there will be a good overlap somewhere.

And I would always start there versus trying to think about being everywhere all of the time.

Omnipresence can really serve a brand long term.

But if you're striving for that from the beginning, the chances are you will just spread yourself so thin, you'll be diluting the potency of the message across those channels and you won't really have the impact that you want to.

So think smaller to start with in terms of visibility and go deep with it.

really establish a presence there first and then think about how you can ripple out from there or potentially how you can distribute from there so it's not necessarily new content creation on all these different platforms it's maybe have one core platform that you create your your best content your deepest most productive content, and then how can you distribute that across

the other platforms, maybe in different ways.

That is so good.

Like I was listening to that and I was like taking it in.

One of the things I've written down is how does a woman decide where to show up? And you really edged into that there, like how they choose like one channel to kind of really like put themselves into.

So can you give us an example of that or maybe even share from yourself because of your body of work? That would be so helpful.

Yeah, so for me personally, I built my business on written content, really, like longer form written content is my kind of comfort zone, as it were.

And, you know, I've been in business over 10 years now.

So things have changed a lot since I started, but I really built my business on Facebook.

There was, you know, referrals and network, of course, and the relationship building and but in terms of developing my body of work that was more visible that was mainly on facebook and you know writing developing thought leadership on there really authority building um but then i could you know if i wanted to take a facebook post and also turn that into multiple video clips Or I could come on here and talk specifically about something that I've written about before.

You could chop it up into 50 threads, for example.