What are your core pieces of advice for us to take away? So Isabella?

Yeah, sure.

I always like to keep things as simple as possible.

And I think any strong idea should be able to be to start at its core and then echo its way out.

So whenever marketing feels like a really big buzzword and you're wondering where the secret is, what the next trend is, just come back to the core.

So what's that one message you're communicating? You're usually a founder led business.

So you're one person leading the charge in your business, even if you've got a small team.

So, yeah, tell us.

And so again, having, I mean, you know, definitely when you have a thinking partner or a strategist at your side, you're actually, investing in having someone to really secure the new train tracks while while they're being built and so you can stay strong in in the in the change but what what do you see um that cognitive load piece and and definitely what Susie said about the revisiting of decisions um and I'm definitely guilty of it um not out of that I'm not out of that yet but um yeah over to you

Yeah, so much that I can talk about.

I love hearing these answers.

I resonate with it a lot.

I'm going to pick up on a few things.

It might jump a little bit, but I think what Susie was saying there about AI is what's jumped out at me is a saying I sometimes use, which is, are you delegating or are you abdicating? And I think you need to be really mindful of what you're leaning on AI for.

I've...

Over to you, Isabella.

Thank you.

I find founder-led businesses so rewarding to work with because we tie ourselves in knots.

It's so easy for our business to be part of our identity and therefore our sense of self-worth.

And if we keep that connection, what does that mean? When we have a great day, it makes us feel so good, doesn't it? But then when life hits us, it impacts us.

We've had a bad night's sleep or the client said no too many times, whatever it might be.

It can impact how we feel.

And so I think, yeah, that as a skill is something really important to hone, especially over time when you're always going to have to navigate change.