Finding True North with Found North

So where do we start? We're going to talk about hell diver today, which we love and we're excited for.

So,

yeah.

So what we brought today is we brought you.

literally the entire life cycle of hell diver, you know, for those of, you know, for those listening that aren't familiar, hell diver is one of our high altitude collection birds.

You know, I think people tend to think about found north in terms of two ranges, right? The batches and the birds granted birds isn't exactly the way that we would refer to them.

We would say the high altitude collection, but they're really more of a production differentiation, right? So The batches, what we're doing is we're working with a variety of different components from Canadian distilleries.

We are doing some rematuration typically into air-dried New American oak that we've spent a lot of time and energy thinking about how to improve the whiskey through good quality oak.

As some people know, a vast majority of the Canadian whiskey in the marketplace is matured in ex-bourbon or really tired refill cask.

Yeah, there's probably two reasons for that.

One is the profile is intended to be sort of light, sweet, clean.

The other thing and probably more important is that like, you know, you are trying to make whiskey at a price point.

New wood very quickly adds price.

And obviously for us, that's not a not a thing that we're focused on.

We're focused on making really compelling whiskey.

So in batches, you'll get much more of that new wood profile.

I would argue that's really what I think we want those to be considered.

When it comes to the high altitude collection, it's an opportunity for us to really experiment with the idea of blending a sort of new profile into the whiskey.

So in something like Helldiver, the team will start by making a core blend of a variety of different components, knowing that they are then going to re-rack that into a variety of casts.

So each of the high altitude releases typically are signified by a bird.

So we've got Helldiver, Peregrine, Hoverhawk, Goldfinch.

We're working on new birds all the time.

With the idea being is that each of the finishing cask regiments are designed to sort of showcase a bit of the personality.

You know, I always wonder, I don't know how often or how common loons are to the Tennessee area.

I'm not sure if they actually exist.