Why Homeowners Cancel After Saying YES (+The $500 Question Every Solar Rep Should Ask)

Well, you s- told me right before we recorded a story about an elephant.

Mm.

So-

Tell me more about it.

Yeah, so the great thing about Current Home especially, for me, and it's been ...

This is why I really love being here, is it's not about, especially in this industry, doing everything exactly the same as everybody else.

You know, you have to look at the landscape of what social media is, and it's social media, what it is, is it's really capturing someone's attention, right? You wanna get a message, uh, through to somebody, and you wanna be able to capture their attention.

And a lot of times, how many people can get served the same ad, same message, "Hey, go solar, Lowe's.

Y- you can do this." And by the way, that's standard, and you need those things, so I totally get it.

But what Current Home's been really great about is we try to have a lot of fun, so we will test a lot of fun ad campaigns.

Like we just ran one a couple months ago called, "What you do with your solar savings is completely up to you." And the whole genesis of it isn't about going solar.

It's the fun of you, the money you get back, the rebate, the money you're saving.

Okay.

Well, what do you do with that money, right? If you think about it from a purely marketing perspective, the reason you're going solar is because you're saving money on your bill.

I mean, kind of plain and simple, right? You know, your bill was 600.

Now it's 200.

That's great for the rest of your life.

But the reason is, is because the talking point I think a lot of people in solar miss isn't about the savings.

What do you do with the savings? Does that mean that you're gonna be able to spend extra money on your kids, buy clothes, uh, you know, get rid of a bill, buy more groceries, right? Things are more expensive now.

Fill up your car finally, right? [laughs] Fill up the gas tank.

So, so we thought about that, and I was like, "Let's have fun with it." So, like, one of the very first campaigns that we ran that went viral, it was great, was [laughs] was a guy walking an elephant down the street, and literally he's just walking an elephant down the street.

There's sprinklers going off, and his neighbors are looking outside.

And that's...

And it catches your attention, right? And then literally it just says, "What you do with your solar savings is completely up to you.

Learn more at currenthome.com." And you know what? People, I think, wanna laugh a little bit, they giggle a little bit.