What were some of the other sort of marketing tactics that you put in place that led to that kind of explosive growth at Momentum Solar?

Well, I think first off was because, you know, when we want to sell somebody something, well, I'll take solar as an example because that was, you know, Momentum's core business.

You know, we're so quick to want to sell people solar, right? Oh, you should go solar.

You should go solar.

Solar's amazing.

Solar's the best.

And then you meet me and you go, well, do you love solar? And I go, I don't know.

Tell me a little bit more about what you're doing these days with AI in marketing.

When we talk about what it looks like to step into the CRO role, tell us what looking forward a little bit at 2026 to 2027 in terms of our fiscal year, what does that look like for you in terms of what you'll be doing now?

Well, I, I think everybody talks about growth, right? So growth is a good thing.

Growth for the sake of growth is not necessarily a good thing for the business.

We're looking to obviously maximize our, our profitability so that we can roll that back, those, those revenues back into the company, make the investments we need to invest, uh, buy equipment, uh, facility upgrades, and all those things to allow us to optimize our operations.

So it's important to me that whatever opportunities we have, we vet them very, very carefully in a way that we can support it.

Primary to that was preparing the organization to grow.

Just because you have a team out there on the field doesn't mean they can perform at a certain level until you have the right players, right?

[laughs]

Yeah

...

in the solar industry, solar tends to be the purchase a customer does one time.

And I think the foresight for Skip and Brian was that, you know, in the future, people are going to go solar in that, you know, to save energy and reduce their bills and everything that comes with it, but also, what else could you do for the customer who's been kind enough to reward you with their business, and how else are you there for them, right? So obviously, I say this because there's other home improvements that go in this space.

There's other projects that can go on.

So when I looked at the Current Home podcast series, my big thing was w- can we talk about a couple, a couple areas that I think benefit not only the people who come on the show, to your point, dealers, installers, managers, CEOs, business leaders, but how do I still make it about the customer? And this is where my professional experience as a podcaster for Advice Unfiltered comes.

Advice Unfiltered is largely not even considered a podcast at this point.

What are you doing with AI in, in a solar company?