The Future of Sales: How AI and Human Psychology Drive Business Growth with Steve Trang

What does it take to build a business that thrives through market crashes, industry shifts, and the rise of AI? In this episode of *What Are You Made Of?*, Mike "C-Roc" sits down with Steve Trang, founder of the *Real Estate Disruptors* podcast and creator of Objection Proof AI, for a conversation on resilience, sales, leadership, and innovation. Steve shares his journey from Intel engineer to successful real estate entrepreneur before discovering his true passion for helping business owners master sales and scale through proven systems. He explains why success is about more than money, how emotional intelligence drives every buying decision, and why creating freedom means having the ability to choose who you work with. Steve also offers a behind-the-scenes look at his sales philosophy and discusses how AI is transforming customer conversations by helping businesses respond faster, communicate more effectively, and convert more leads without losing the human element. Whether you're an entrepreneur, sales professional, or business leader, this episode is packed with practical insights on building resilient businesses, embracing change, and leveraging technology to create lasting growth.Website-objectionproof.ai Social Links/Handles: https://m.facebook.com/stevetrang/ https://www.instagram.com/steve.trang?igsh=d283ZjRlajFtOHJ4 https://www.linkedin.com/in/stevetrang