Webflow and Friends with Janne Parri
Oct 19, 2026 · 1 hr 13 min · 14 segments
EP 72. In this episode I talk with Stephen Wise, founder of Demandflow, a design and Webflow studio that builds marketing sites for scale-up and enterprise marketing teams. After years of building…
Janne ParriHost
So has Demandflow started offering other technical implementations besides Webflow?
Yeah, so maybe over the last six months or so, we've started to offer a few different variations beyond Webflow.
So previously, probably to be honest, for the last like three, four years, we were pretty much like 98% Webflow solutions.
But then over that six months or so, it's been, you know, Astro with Sanity CMS, and then also a few kind of Next.js builds over that period.
Yeah, so to be honest, I feel like with everything, I'm just really curious about different ways to build things, different ways to try what is the new best way to do different pieces.
So to be honest, the majority of this was a... temperature in the market, seeing people looking at other solutions, people exploring different ideas, but then also just playing around with the GenTech development and just kind of comparing that to the current workflow in traditional Webflow.
But one of the biggest issues that we found is that There isn't this full loop when you're working with the MCP where agents can go and check their own work.
So what happens is it's kind of a bit more of a one-way connection and obviously Webflow is an external place.
Therefore, the work it does is typically a lot better because it knows, hey, I've made mistakes or I haven't made mistakes.
So what then happened is we started to play around with different ideas, play around with building, see what the pros, what the cons are.
And then it was, okay, now we're going to start to suggest this to clients in certain scenarios where it makes sense for their projects.
And it's really just an exploration because ultimately the solution that we sell at Demandflow is the marketing website as a system that the marketing team can operate on.
Maybe they're not super technical, but over this period of time, it's definitely been more and more of a focus of how do we build that system and what is the new normal? What does it look like in 2026 going into 2027 to build a marketing site?

But right now, what's your feeling or two cents about who should try out these more open environments like Astros and such for an actual production site?

So has Demandflow started offering other technical implementations besides Webflow?
Yeah, so maybe over the last six months or so, we've started to offer a few different variations beyond Webflow.
So previously, probably to be honest, for the last like three, four years, we were pretty much like 98% Webflow solutions.
But then over that six months or so, it's been, you know, Astro with Sanity CMS, and then also a few kind of Next.js builds over that period.
Yeah, so to be honest, I feel like with everything, I'm just really curious about different ways to build things, different ways to try what is the new best way to do different pieces.
So to be honest, the majority of this was a... temperature in the market, seeing people looking at other solutions, people exploring different ideas, but then also just playing around with the GenTech development and just kind of comparing that to the current workflow in traditional Webflow.
But one of the biggest issues that we found is that There isn't this full loop when you're working with the MCP where agents can go and check their own work.
So what happens is it's kind of a bit more of a one-way connection and obviously Webflow is an external place.
Therefore, the work it does is typically a lot better because it knows, hey, I've made mistakes or I haven't made mistakes.
So what then happened is we started to play around with different ideas, play around with building, see what the pros, what the cons are.
And then it was, okay, now we're going to start to suggest this to clients in certain scenarios where it makes sense for their projects.
And it's really just an exploration because ultimately the solution that we sell at Demandflow is the marketing website as a system that the marketing team can operate on.
Maybe they're not super technical, but over this period of time, it's definitely been more and more of a focus of how do we build that system and what is the new normal? What does it look like in 2026 going into 2027 to build a marketing site?

But right now, what's your feeling or two cents about who should try out these more open environments like Astros and such for an actual production site?
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