Aug 6, 2026 · 1 hr 20 min · 19 segments
Scott Jenson joins Brad to chat about how UX designers thrive in ambiguity and why wrestling with confusing, failing experiments, especially around AI, can signal real progress. The conversation…
Scott JensonGuestBrad FrostHostWell, well, well let's, let's, let's dig into it though, because I really like how you frame things, which is here is this thing that is here.
And as a designer, you're like, "Here's a fun puzzle to solve." [laughs] Is that, is that right?
But I do believe that it is massively over-hyped, massively unethical, environmentally a disaster.
So I mean, we need to kind of figure out what this is good at and tame the shit out of it, because it is-
I'm pretty convinced there's gonna be a very large correction, so the bubble is gonna pop.
Uh-huh." Yeah, like so, so we're already seeing things starting to crumble a little bit.
You had this really brilliant talk where you kind of went through the hype cycles that you've been subjected to [laughs] over the course of, of, of your, your arc.
And you're like, "And here, and here it is again." Like, you've seen this before, where it's just like, here's the pendulum swings.
Well, well, well let's, let's, let's dig into it though, because I really like how you frame things, which is here is this thing that is here.
And as a designer, you're like, "Here's a fun puzzle to solve." [laughs] Is that, is that right?
But I do believe that it is massively over-hyped, massively unethical, environmentally a disaster.
So I mean, we need to kind of figure out what this is good at and tame the shit out of it, because it is-
I'm pretty convinced there's gonna be a very large correction, so the bubble is gonna pop.
Uh-huh." Yeah, like so, so we're already seeing things starting to crumble a little bit.
You had this really brilliant talk where you kind of went through the hype cycles that you've been subjected to [laughs] over the course of, of, of your, your arc.
And you're like, "And here, and here it is again." Like, you've seen this before, where it's just like, here's the pendulum swings.
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