Verified: The Social Commerce Podcast
Sep 15, 2026 · 44 min · 10 segments
On this episode of Verified: The Social Commerce Podcast, Nik Sharma, Host of Limited Supply and Founder of Sharma Brands, joins David Vanderveen and Peter Griscom to break down what is actually…
Nik SharmaGuest
Peter GriscomHost
David VanderveenHost
Yeah, I mean, I feel like right now a lot of people are finding a lot of the same problems.
You know, and also social commerce, like depends how we define that, because the old way to define it is basically paid social.
The new way to define social commerce is these marketplaces built into platforms like a TikTok, you know, Snap, I think.
today, maybe just put out a letter talking about what they're excited about in 2027.
And I've heard from some insiders there too, that, you know, shops is something they're trying to make a big move on.
It's much harder to come in and try to make a name because the barrier to entry has gotten so low that, you know, you have everybody from, like literally random people in their kitchen to factories now in China, now playing into the whole social commerce game.
But the thing that stands out is, I guess it's the same two things, right? It's like awareness and distribution, but then also just having a product that works.
together cohesively and in a way that feels attractive and cool to the outside world to even get the look.
Yeah, I mean, I feel like right now a lot of people are finding a lot of the same problems.
You know, and also social commerce, like depends how we define that, because the old way to define it is basically paid social.
The new way to define social commerce is these marketplaces built into platforms like a TikTok, you know, Snap, I think.
today, maybe just put out a letter talking about what they're excited about in 2027.
And I've heard from some insiders there too, that, you know, shops is something they're trying to make a big move on.
It's much harder to come in and try to make a name because the barrier to entry has gotten so low that, you know, you have everybody from, like literally random people in their kitchen to factories now in China, now playing into the whole social commerce game.
But the thing that stands out is, I guess it's the same two things, right? It's like awareness and distribution, but then also just having a product that works.
together cohesively and in a way that feels attractive and cool to the outside world to even get the look.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.