Simon Huck

But yeah, as we build the company, it's like keeping an arm's length.

And Simon Huck on my first episode was telling me this, like they've done a concentrated they've made a concentrated effort to have courtney in some campaigns but not all and it's hard i mean of course if you're courtney kardashian you know you can be in some campaigns and it blows up but i think that i'm still kind of on the up in terms of building my personal brand i have a platform but it's not ginormica it's

like it

has some room to run so don't we all say don't we all i know there always could be more but I think that I am trying to like not have myself be the brand but also recognize the value and like at the beginning especially I am going to be the brand and just like show up in a really authentic way across all platforms and all things that I'm doing just to let people know like hey I'm not just building this to like exit and start a company as an influencer and building this because I saw a gap and I'm trying to help people you know make those financial decisions and a very non-overwhelmed way yes yes

Every other episode we had to hear about 'my best friend Jonathan.' Every once in a while he could be funny, but I had no idea why he was on so much.

Also, Simon Huck was on The Skinny Confidential and it was pretty good.

He did spill that Jonathan was huge in PR at one point, and he was definitely seeking fame and the spotlight.

I think they're definitely friendly, but Jonathan's always lived on the East Coast, so there's distance.

We pulled off a super cool podcast with Alexander Wang at his offices, which were sick.

Uh, met with Simon Huck at the Lemmy offices that they're bursting out of the seams for.

I'm so excited to release that episode, because he gave so much insanely valuable information that's going to guide you for how to navigate TikTok Shop, and how they've been able to pull off 250 million in revenue this year as a four-year-old company.

And then we also got to see Matilda Djerf at her new physical storefront at 25 Bond Street, which is cool.

Well, one of the things you talked about was, you know, the conversation you had with someone at the WNBA, and how they were comp- like, from their words in the conversation that you had, they were effectively blaming the fans.

Yeah.

Right? And you were like, "If you're in a business where you're blaming your customers, the problem is you, not them." And not only is that obviously such a basic, you know, takeaway, but it was also another reason why I loved that episode with Simon Huck, because one of the things he talked about is the reason that they were slow to move into Target and why they love TikTok Shop so much is they can talk all they want about what their USP is gonna be and what is gonna be their micro script or their tagline, but with TikTok Shop, they can see who resonates, how well does that work, because so that they're not precious.

'Cause it doesn't matter if you launch thinking that this benefit is what's gonna be the most interesting, because if it doesn't result in how the customer attracts, you have to change to use their language to be able to, like, evolve better, and it's why there was so many great learnings in that episode.

And cameras are rolling.

Cameras are rolling, and she is talking to her friend Simon Huck.

And Courtney's particularly fired up because earlier in the week, her mom, Kris Jenner, was bragging about hanging out with Jennifer Lawrence and Emma Stone.

Oh, calling them the best.

No, it's cr- it's so true.

Do you know Simon Huck?

Yes.

Simon and I were both assistants many moons ago.