Sep 1, 2026 · 47 min · 10 segments
Mark follows up with this fun and honest episode about what projects have just failed. Hear him tell the stories of what projects went sideways and why and what he learned in the process. Mark and…
Mark StappGuestJessicaHostYeah.
And I think the real differentiator is why did it happen, right? Because it happens for a whole bunch of different reasons.
Well, some I feel we get clients that have ambitions and you can see it because you've been in for a while.
You can kind of see like they haven't thought this through.
You're like, okay, that's an obvious.
We knew that was going to happen.
But then other times we were talking earlier about just like stuff that just happens out of nowhere, you know, that you can't plan for.
I mean, and this has to do with failures more than just the 10% overage, you know, the plan of that.
This is going down bad.
Yeah.
No, but you – so being in the pre-development side of the business, people come to you with ideas all the time and they pursue them.
And yes, I remember because I was doing that for the early part of my career, we were going – really? Yeah.
You can't say it to a client, but you're like, this isn't like, I can't believe this would ever work.
It's like, we'll run it by the city.
Let's have a pre-app.
Let them say it to you.
Yeah.
Yeah.
And I think the real differentiator is why did it happen, right? Because it happens for a whole bunch of different reasons.
Well, some I feel we get clients that have ambitions and you can see it because you've been in for a while.
You can kind of see like they haven't thought this through.
You're like, okay, that's an obvious.
We knew that was going to happen.
But then other times we were talking earlier about just like stuff that just happens out of nowhere, you know, that you can't plan for.
I mean, and this has to do with failures more than just the 10% overage, you know, the plan of that.
This is going down bad.
Yeah.
No, but you – so being in the pre-development side of the business, people come to you with ideas all the time and they pursue them.
And yes, I remember because I was doing that for the early part of my career, we were going – really? Yeah.
You can't say it to a client, but you're like, this isn't like, I can't believe this would ever work.
It's like, we'll run it by the city.
Let's have a pre-app.
Let them say it to you.
Yeah.
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