UN 417 - Kris Johns. AdGood.

**AdGood Foundation** accepts CTV ad inventory that publishers donate, routes it to nonprofits at $5 to $6 CPM, and charges roughly 70% below market rates. The model sits inside the existing ad stack, uses the same targeting and reporting tools as any commercial buyer, and requires no production budget: a self-serve AI tool generates a broadcast-ready 30-second spot from a nonprofit's URL for a minimum spend of $250. **Kris Johns**, the founder and CEO, explains why publishers donate, what the fill rate economics look like, and what CTV can and cannot prove about donor behavior.