75 | How Travel Creators Can Survive Google and AI

So, Jared, I really loved your message at the closing keynote, and we talked a little bit afterwards.

I mean, you're optimistic.

You're not doom and gloom about AI.

Well, thank you.

Thank you.

And I am definitely not doom and gloom about AI.

And I mentioned this in the keynote, but essentially what I believe is we're working in the tech industry.

And even though on the outside, it looks like it's all fun and creative, you know, we're posting great photos on Instagram and doing great videos on TikTok and writing amazing stories on our blogs.

It is definitely a creative and artistic industry that we're in.

But at the end of the day, it's tech.

And if we're operating in the tech world, we need to realize that tech moves very, very fast.

And we just need to accept that.

We all should keep in mind that the industry is going to continue to change as we progress over the years.

And AI has obviously come and shocked a lot of people.

Personally, I've been using AI in our content for four or five years now.

And it's definitely come a long, long way, but maybe I'm fortunate that I kind of saw it coming, but then, you know, end of 2022, when it just dropped like a bomb and shocked the industry, you know, a lot of people did get a little bit concerned as they should be, but I don't think it's concerned that like the industry is over.

I think it's just one chapter is closed and a new chapter has started.

Things are different.

Things are different and they're always going to be different.

So I, I, do think the future for all of us is incredibly bright.

It just looks different.

And that's what my message in the keynote was really trying to get across.

So what kind of AI did you use five years ago?

So I've always used AI for like competitor analysis, for example.

So I'm very heavily into SEO and I'm a bit of a geek when it comes to it.