010: It's Showtime! (Interview - IMEX Management)

But for a company who's listening to this episode wondering about trade shows, trade shows really are such a critical part of the marketing mix.

So much so that we actually recently decided to have a WUSADA representative at every legacy trade show, what we deem... those big, really big cross-category trade shows like Anuga in Germany or Cool Food in Dubai.

So a small or medium-sized business might be thinking, you know, I'm not really big enough for a trade show.

Like that's for the big players.

But that's definitely not true.

And no matter really the size of your business, those trade shows are one of the best places to go and meet new customers and really discover new avenues for your product.

So even if the cost of a trade show seems really prohibitive, that's something that is an investment in your business.

And it's something that Wusata is here to help with.

So we've talked about this in previous episodes too, but we can really help alleviate a lot of that cost to attend those trade shows and internationally market your product.

So definitely keep that in mind, no matter the size of your business.

Yeah, and what's great about trade shows, you know, you have your big multi-commodity ones, but there's pretty much one for every target audience.

Like if you want to export your gluten-free dog treats to Vietnam, there's Petfair Southeast Asia.

If you want to get your wild-caught albacore into Europe, Head to Seafood Expo Global in Barcelona.

I mean, that's a huge one for anything seafood related.

So really, like if you take the time to do your research, I have no doubt that you'll find a trade show that's well suited to your business.

And that's where we can come in and help.

So if we've piqued your interest, but you're not really sure where to start, stick around because Betsy is going to tell us about how to find shows that are right for you and how to put your best foot forward at them.

Right, Betsy.